(Low) Quality Pianos

WScharbrou@aol.com WScharbrou@aol.com
Tue, 21 Feb 1995 21:21:13 -0500


<I hear dealers talk about this type of customer - it seems to be their
<justification for their deceptive and heavy handed tactics.  The reasoning
<goes " these losers don't want to pay for quality and if I don't sell them,
<someone else will."  I guess these customers get what they deserve.  The
<problem is that these dealers get a mindset that paints their customers with
<too broad a brush and they use this reasoning on every customer that walks
<in the door.

As a technician/ dealer I get lots of customers in my shop that see through
this dealer attitude.  Education as opposed to fabrication usually helps me
find that customer a piano that will fit their needs and budget.  Two of my
best resources to fight these tactics are "The Piano Book" by Larry Fine and
the "Ancott Price Directory" for pianos, ( a sort of blue book for new
pianos).  Ancott gives apples to apples price comparisons which is really
devastating to dealers who artificially hike up their prices.  Any
prospective piano buyer who takes the time to study these two books won't get
taken in by unethical salespeople, dealers, or technicians.  There is enough
information to help any customer look for, and also look out for, their own
interests.  The customers that won't bother to educate themselves only have
themselves to blame. In those cases it's their own bad judgement.

Bill Scharbrough, RPT



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