Quality Pianos

WScharbrou@aol.com WScharbrou@aol.com
Thu, 23 Feb 1995 21:37:34 -0500


One of the interesting things about our businesses is our ability to agree
and disagree about many things.  Ultimately in any given situation we must
decide for ourselves where our ethical and moral limits are.  I would presume
that most of us generally have the best intentions of our customers at heart.
It  seems strange to be in a service business and not wish to help our
customers.

Maybe I'm more jaded in my opinion of sales than most but my experiences
working for other dealers and with other salespeople and some technicians
(thankfully not Guild), leave me with the feeling that there are at least as
many unethical sellers out there as there are ethical sellers.  Who knows,
maybe I'm just in a bad area. You guys may have had a better experience than
I have had.  I suspect not though because of all the comments sent on this
subject.

Time and time again, I find, my customers are glad I took the time to help
them understand the differences in quality and what those differences equate
to in terms of musical performance.  As a rule those folks tend to buy more
musical pianos than the ones who don't bother to learn anything.

Education, it seems to me, is our best way of helping our customers help
themselves. Rarely will a well informed customer be taken advantage of by an
unethical salesperson.  If we continue to educate through our publications,
seminars, dealings with teachers, discussions with salespeople, and any other
ways we can, then maybe we'll help a few extra people who are looking for a
nice piano rather than a "price" piano.

Bill Scharbrough, RPT




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