In a message dated 97-04-26 08:56:45 EDT, you write: << What have some of you done who mostly work for yourself, especially if you don't offer rebuilding? Have you found yellow pages advertising cost effective? Sincerely, Wally Scherer >> Wally, Just one point of view. Our business phone is $55.00/month and we spend $34/mo. on a box ad (small three line). Total is $89/month less the $15/mo. we pay for basic residential phone equals $74/mo. What is the return? We do have calls from people letting their "fingers do the walking". We have confidence some of these customers will chose us based on our telephone manners and the assurance of high quality service. But we run the ad for our regular customers who have RPT bookmarks, PTG technical bulletins and brochures, and business cards "somewhere"? We also run an ad in an area directory as we service a wide geographic area and find this to be helpful to our area customers. Cost on this runs $300 annually. We don't track these things but our thinking is that having our number available is critical even for word of mouth customers who generally tell their friends that "they are in the yellow pages under piano tuning and repairs". Regards, Dale Probst Registered Piano Technician Ward & Probst, Inc. Piano & Organ Service Wichita Falls, TX
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