Advertising

[Kenneth W. Burton]

	Rob,

	One of the most valuable forms of advertising is contact with
music teachers. If there is an organization of teachers with a magazine,
advertise in it. Otherwise, meet all the teachers or send them letters and
business cards.
	I tell the teachers who ask for discounts, that every time I get a
new customer, I ask where he/she got my name. And, if he/she got my name
from the teacher, I will deduct $5.00 from the teacher's bill the next
time I tune the teacher's piano (for each new customer.) It takes a little
care and bookkeeping but I feel it pays off.

	Ken Burton "Doctor Piano" Calgary Alberta

On Mon, 27 Jul 1998, Robert B Edwardsen wrote:

> 
> Hi Rob:
> 
> My experience with newspaper ads not great, I got enough work to pay for the
> ads but not alot more than that.
> 
> The problem with Yellow pages is that people looking there (in general) have
> no criteria to go by other than price so if your not the cheapest in town you
> won't get the work.
> 
> Referral work is the best.  The bigger your customer base, the more referrals
> you'll get and the best way to develop a large customer base ASAP is to work
> for a dealer.
> 
> You could also try a direct mailing to everyone in the University directory,
> letting them know of your services and maybe offering a initial discount of
> some sort to all University affilates.
> 
> Good luck,
> 
> Rob Edwardsen
> 
> 
> 
>