William: What section in classified do you run your ad under? General/music/etc.? Thanks Jim Dally ---------- > Rob: > > Mu recommendation is to place a two or three line ad in the classified section > of the newspaper, under misc. services, and leave it there. Lots of people > read those classified. > > Don't just put it in one or two weeks. As I said, leave there and forget about > it. When people look at it the first time, they will say to themselves, > "that's a good idea, maybe I'll have my piano tuned". The next week they see > it , and say, yes, I am going to hhve my piano tuned, I'll call next week. > The third week they forget to call. The forth week the remembered they should > have called last week, so they write down the number. By the fifth week, they > will have lost the number, so they have to look again, but you're line is > busy, or they get interupted, or somthing else happens. So finally in the > seveth week, not only will they remember, but they actually call you to set up > an appointment. > > This is just one person. In that seventh week, another lady will see the ad > for the first time, and the cycle starts all over again. > > I have been runing a 2 line ad in my local newspaper for propably 20 years > now. I not only get calls from people who just moved into town and saw the ad > for the first time, but I also get calls from people who have lived here all > their lives, who say, I just saw your ad for the first time several weeks ago. > > Good Luck > > Willem Blees RPT > St. Louis
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