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[DaleP34429@aol.com]

Hi all,

We run an ad in the symphony program for the season. We pay full price for
that service. We tune, voice and regulate for the symphony. They pay full
price for that service. Having given discounts, done trade out, and tried most
every business building scheme that has been mentioned so far, I would like to
make a generic comment. This is not intended to denigrate any of the practices
mentioned but to give another perspective. 

I am basically math impaired but a few years ago it was pointed out to me that
if you are paid $20 for tuning five pianos you make the same amount of money
as someone else who is paid $100 for tuning one piano. Hmmm....I said to
myself, five times twenty, carry the one....The point being that adding
customers by lowering prices can lead to more work but also to less profit,
less family time, etc. I know it is difficult to build a steady clientele in
this profession but there can be more profitable ways to market yourself and
your services than by giving discounts. One way that has worked well for us is
to give the absolute best piano service that can be given to our customers.
Our aim is to give them service that is not equaled in our service area or
anywhere else. The customer we court wants the best possible service and
realizes that in piano service or any other business, they get what they are
willing to pay for. 

Here endeth the Lesson,
Dale 

Dale Probst
Registered Piano Technician 
Ward & Probst, Inc.
Piano & Organ Service
Wichita Falls, TX
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