Symphony program advertising

[Jon Page]

1. Look at the market, who will be attending these performances.
2. Why do some of these people not know you, already.
3. What impression do you want to impart (remember, the aptly
    phrased comment: "You only get one chance to make a first impression".
4. All of the above.

In my neck of the woods I select option 1.
The majority of these concerts are geared to summer tourists. Transients.
Unless I had marketable items for them to come in and purchase, my
expenditures would go for seeing my name in print.
Case in point, say you go to a concert/performance; you peruse the program;
does your mental note of the advertisers influence you in your future
purchases?

Conversely, stating in an ad that "I tuned the piano" would_NOT_have the same
effect as it being stated in small print at the bottom of the program.
(undersatatement)
The program_should _read: music, artists, piano (maybe), piano technician.
Last place? Why not, we're a humble sort.
Co-billing would be way out of line.
Our work should be sublime.

Our lot falls somewheres between setting up chairs and sound checks.
That's our place, and sometimes after sound checks.

Jon Page
Harwich Port, Cape Cod, Mass. (jpage@capecod.net)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
At 06:58 PM 7/30/98 -0600, you wrote:
>Hi Rob,
>That would be a little strong for me but I am not you so would go with what
>your personality is and what you feel comfortable with.. Think of the way
>that any statement would be accepted by others, will it put them off or
>make them want to know you. It is easy to say not to do.
>Best wishes and may all you attempt succeed.
>Joe
>
>----------
>> From: R. Goodale <rob.goodale@nau.edu>
>> To: pianotech@ptg.org
>> Subject: Symphony program advertising
>> Date: Thursday, July 30, 1998 12:29 PM
>> 
>> "Hear" ye, "Hear" ye....
>> (A desperate humor attempt at pianotech advertising...)
>> 
>> 
>> Thank you all for the opinions on the advertising, it was most helpful.
>> 
>> I have decided for sure that I am going to place an ad in the symphony
>> program. It is a nice looking program guide and the rates seem
>> reasonable. A quarter page ad will run $375.00.  There are 10 planned
>> performances this season with an average attendence of around 1,200
>> each. Several are either piano concertos or featured soloists. This of
>> course is a "music appreciated" crowed and are probably the most likely
>> to be piano owners. Lots of wealthy season ticket holders too not to
>> mention teachers. Cost vs. benefit, it would seem to be one of the best
>> advertising values.
>> 
>> One more question if I might...
>> 
>> As mentioned above a quarter page ad, (spread longways across the page,
>> four to a page), runs $375.00. They also offer what they call a
>> "business block", a 1/8 page add, 8 per page, (or could be mixed with
>> other quarter page ads). This size costs $175.00. The quarter page ad
>> looks pretty cool and really sticks out but is clearly a bigger
>> investment. Any thoughts? Is bigger better or should I go with the
>> cheepy?
>>  
>> By the way, my headline I have decided will be...
>> 
>> "If there is a piano in tonight's performance... I TUNED IT!!!"
>> 
>> Rob Goodale, RPT
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