Bosendorfer appraisal

[Les Smith]

On Sat, 28 Feb 1998, Jon Page wrote:

> On a piano with this 'designer' styling, perhaps advertising in an
> interior decorator's magazine would fetch the best customer.
> 

I think Jon's on the right track here in that the piano appears to be
a one-of-a-kind, or at least a not-very-damn-many-of-a-kind instrument
by a high-end manufacturer with  plenty of "snob-appeal". To market it
effectively and to fetch the best price, you therefore have to advertise
to those who both want and are able to pay for such a "rare and unique
work of art". Such people may very well not play the piano at all. You
can reach such an audience through a magazine called "The Robb Report",
found at many large newstands. Its extensive, color-photo advertising
section typically includes mulit-million dollars homes and estates all
over the world; vintage and modern high-end cars, suchs as Rolls Royce,
Ferrari, Bently, Aston-Martin, Cadillac Allante, etc.; paintings and
numerous other works of art; and yes, even from time to time, a rare
piano. So "The Robb Report" is definitely worth checking out. 

One word of caution, however. Read it at you're own risk. You're probably
going to come away  from it cursing your rotten luck that you weren't born
to great wealth, or at least had the chance to marry for money instead of
love. :) In short, you're probably going to want everything you see-- ex-
cept maybe for a blue Bluthner piano. I once finished a Steinway grand in
bright red lacquer for a wealthy gentleman who insisted that that was what
he wanted.  Which only proves that just because a person has big bucks,
doesn't necessarily mean that he has taste, too! That is why "The Robb
Repot" will be the ideal place in which to advertise your piano. 

Les Smith
lessmith@buffnet.net