I don't remember who asked about the yellow page ads, but here's what I remember from a survey I did on this list about three years ago. * Most technicians who have YP ads believe that a "presence" in the YP is very important in order to confirm a name or phone number and to add a sense of legitimacy to the business. For this purpose, the cheapest listing available is all that's necessary. * Most techs having display ads thought they were NOT worthwhile unless they emphasized a particular specialization within the trade. * The closer to the top of the list you are, the more calls you get by those just letting their "fingers do the walking" without any other point of reference. * Those other "Yellow Pages", not the local phone company's book, are generally not used that much, hence not worth the cost of the ad. Here's another thing I have found out here in Florida. Even though I'm at or near the top of the list, for those just calling through the YP listing, price is important. I don't get much business from my ad because I generally charge $70 for a first time tuning and another local tech only charges $50! I'm thinking about what I should do. Maybe a voucher through SaveCashSave.com which is a new advertising medium you might want to look into. Wally Scherer Lake Worth, FL Send e-mail to: WallyTS@iname.com or p003520b@pb.seflin.org Web page: <http://www.geocities.com/vienna/2411>
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