Baldwin's hemorrhaging financial problems.

Robert Goodale rrg@nevada.edu
Thu, 09 Aug 2001 14:30:58 -0700


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Hello,

Below is another article on Baldwin's dying legacy.  I haven't seen this
one posted here yet although the article is from July 6th.

>From what I understand last Tuesday a judge was supposed to have made a
ruling on Baldwin's ability to further negotiate debt.  I have not heard
any news regarding that ruling.  Has anyone heard any updates?

Rob Goodale, RPT
'Las Vegas, NV
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By John Nolan Associated Press Writer
Published: July 6, 2001

CINCINNATI (AP) - Despite generations of serving artists from Igor
Stravinsky to Liberace, America's largest piano maker is in federal
bankruptcy court.  The reasons behind the tough times at Baldwin Piano &
Organ Co., however, are very much in dispute. Former chief executive
Karen Hendricks, previously an executive at Dial Corp. and Procter &
Gamble Co., and her supporters say she was well on the way to turning
around a company mired in old ways and stuck with excess manufacturing
capacity.  But those who succeeded Hendricks contend that they found
139-year-old Baldwin bloated with inventory, saddled with underused
plants and personnel, and short on cash to pay workers and bills.

Hendricks exercised a contractual right to step down as CEO in February,
a move welcomed by a group of Baldwin piano dealers and outside
investors that had long criticized her management.  Paul Majeski,
publisher of Music Trades magazine, which tracks industry sales, says
Baldwin's sales suffered under Hendricks, who blamed her problems in
part on imports of low-cost Korean pianos into the United States.

Meanwhile, Baldwin competitor Steinway & Sons was building sales of its
pianos even while importing less expensive products from Japan and
Korea.  "(Steinway) figured out how to deal with it," Majeski said. "In
that same time period, Baldwin fell apart."  Baldwin's new chief
executive, Robert Jones, says he continues to find problems since taking
over the company with the blessing of dissident stockholder Kenneth W.
Pavia, a harsh Hendricks critic.  Jones has already cut $3.3 million
from the payroll through layoffs, and he said the reorganizing isn't
finished.

Hendricks, 53, said she devoted 6 1/2 years to making Baldwin more
efficient. She oversaw the selloff of Baldwin's financing operation and
electronic components division and cut the work force from 1,500 to
about 600.  "We were executing a strategic plan that would clearly have
Baldwin land on its feet and be healthy," she said. "The industry as a
whole has been under pressure."  She said the last key step was closing
a money-draining plant in Greenwood, Miss., that produced wooden
cabinets for Baldwin's pianos. The plant was closed in May, after
Hendricks had left.

Nearly two dozen of Baldwin's 375 dealers twice wrote to the company's
board seeking Hendricks' ouster, blaming her for the company's
increasing problems.  Bill Dollarhide, a dealer for 26 years in
Pensacola, Fla., signed both letters. He said Hendricks didn't know how
to be successful in the piano business, and that the board should have
fired her when sales and inventory problems surfaced.

Jones, 60, who came to Baldwin from one of its Korean competitors,
Samick Music Corp., doesn't think the company is likely to emerge from
reorganization this year.  He said the fact Baldwin could not make its
payroll shows that it wasn't close to being turned around.  Baldwin
hasn't seen a significant profit since 1997, and has sustained net
losses of $18 million over the past two years. At the end of 2000, it
had $40 million in debt.

Pavia, a Miami-based investor who now owns about 12 percent of the
company, said he tried unsuccessfully to have Baldwin's board replaced
or the company sold. He also sent Hendricks a letter in May that blamed
her for the deterioration.  "I can state with confidence that with each
passing day, management will have to address new issues that are
directly attributable to your legacy," Pavia wrote.  John Gutfreund,
former chief executive of investment bank Salomon Brothers Inc., is a
Hendricks supporter who served on Baldwin's board during her tenure and
resigned when she stepped down. Gutfreund said Hendricks' challenge was
to modernize an old-line company burdened with debt.  "She was fighting
a very difficult, uphill battle," he said. "I think over the last year
and a half, she was making progress, but it wasn't fast enough to
appease certain major investors."

Jones said that if Baldwin's dealers continue to support the company, it
will survive and eventually thrive.  "It's a terrific product, a
wonderful product with a wonderful history," he said. "This is an
American treasure."

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