Marketing

[Ryan sowers]

One of the best books on marketing I have seen is "Marketing Without 
Advertising". I highly recommend it! Here's a web page at amazon.com with 
some reviews:

http://www.amazon.com/exec/obidos/ASIN/0873376080/qid=995836339/sr=2-1/ref=aps_sr_b_1_1/107-4932470-4122112

Also "Gueriilla Marketing" is another book that I found inspiring. (if it 
gets ME inspired about marketing it's gotta be good!)Check it out:

http://www.amazon.com/exec/obidos/ASIN/0395906253/qid=995836936/sr=2-2/ref=aps_sr_b_1_2/107-4932470-4122112


Ryan Sowers, RPT
Puget Sound Chapter, #985
Olympia, WA



>From: Jon Page <jonpage@mediaone.net>
>Reply-To: pianotech@ptg.org
>To: pianotech@ptg.org
>Subject: Re: RADIO
>Date: Sun, 22 Jul 2001 08:32:42 -0400
>
>At 07:58 AM 07/22/2001 -0400, you wrote:
>>In a message dated 7/22/01 5:13:51 AM Central Daylight Time,
>>kccs@netralink.com writes:
>>>Hi, Has anyone tried a radio advert, and does it work?
>>>Kallie Swanepoel
>
>I tried radio advertising about ten years ago. For the work it brought it 
>in,
>the cost was 17%. For it to be effective your cost would need to be about 
>10%.
>It did not bring in any tuning, piano rebuilding or sales but it did
>produce two
>Ampico player restorations, funny.  So I didn't see any benefit to 
>continuing.
>
>I knew the ad was being heard because most of my customers remarked
>about hearing it but it didn't produce new business aside from the two 
>jobs.
>I also figured I wasn't going to spend a lot of money trolling for player 
>work!
>
>Word of mouth is the best advertising. I had a newpaper ad running for a
>while too,
>when I first started. It brought in a few customers but then these
>customers would tell
>their friends and I got more referrals. Soon I didn't need to advertise at 
>all.
>
>So you have to find a cost effective means of getting your name out there.
>News will spread.
>
>Regards,
>
>
>
>Jon Page,   piano technician
>Harwich Port, Cape Cod, Mass.
>mailto:jonpage@mediaone.net
>http://www.stanwoodpiano.com
>~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


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