the better part of valor

Ron Nossaman RNossaman@KSCABLE.com
Tue, 23 Oct 2001 11:12:17 -0500


Kevin, Jon, Wim,
I expect my part of this to be pretty straightforward and unexciting. You
know: Contract technical work on capabilities rather than price. Listen to
what your tech tells you. If you don't believe what your tech tells you or
don't like that he/she did, or the amount of the bill presented, ask
questions - don't assume the tech is a crook, an enemy, or incompetent.
Don't keep score on the little stuff. The tech sends you a lot of business
whether you realize the source or not, as you should be referring business
to the tech. Don't expect the tech to lie to the customer for you, unless
of course, you WANT to employ a crook. If the dealer is honest with the
customer, and the tech is honest with the customer, the customer will get
the same story and treatment from both parties. It makes everyone look
good, lends the illusion of legitimacy to both parties, and no one has to
try to remember who told whom what. Though it's hard to keep straight
depending on where you stand, dealers, techs, and customers are all people,
possessed of virtues and warts, capable of either brilliance or stupidity
on any given day an any random interval. Work with the average rather than
the specific. If the dealer is selling a dog piano, he should expect to get
the occasional negative report from customers and techs. If he's selling
the "best" piano on the planet, he should expect to get the occasional
negative report from customers and techs - just less often. Keep in mind
that the techs very often need education as badly as the dealers. Sales
brochures are nearly universally devoid of educational content, as are
sales pitches and demos. An informed tech and/or customer is the dealers'
enemy only if the dealer has nothing worthwhile to sell.

Like I said, pretty low impact obvious stuff. I expect it will be more
about politics than technicalities, so I don't expect to see any positive
implementations in either the products or professional relationships any
time real soon now. Sorry Jon and Wim. I'll see how it goes soon.

Ron N


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