---------------------- multipart/alternative attachment At 06:51 PM 4/18/2002 -0400, you wrote: >Hi, >One good way of advertising is a magnetic sign for your vehicle.There is >no telling how many customers I have gotten at the grocery store parking >lot over the years. >Also,yellow pages are a must.When riding through the country side tuning,I >use to stop at every little church,and stick a buisness card in the >door,it works. >Hazen Bannister By far and away, the best advertising is word of mouth. I've placed ads in newspapers and radio with less than desired results but those people told others and business was gained through that. Your appearance, presentation and performance is your best advertisement. Do the best you can and the work will follow. Tell other techs that you are interested in the work they don't want. Call dealers and offer your services. Don't give too much away, those that get something for free might just want something for free. Discount, maybe; a freebee is reserved for established customers on an emergency basis; PR. A good piece of advise I received when I was starting was: Don't worry about the money, do your job and the money will take care of itself. That kept me broke for a long time but I surely gained a wealth of experience. I have not advertised for over ten years now and the backlog of repairs insures my income. In jest I say that I'm easy to find... I'm the only piano tuner (sic) who doesn't advertise in the yellow pages (never did...too cheap). Then again this is a fairly close knit community but it has expanded exponentially in the last five years. For people who come by looking for pianos, I encourage them to check out the 'new guys", they come back and buy. They find they get a better deal with the individual care given to each piano, rather than the truckload-sale-o-rama-dealer. Consider reconditioning pianos for resale for the times where tuning calls are slower. A home-based shop is a great experience builder as well as a great tax write-off. Also if you have able bodied friends <g>, move pianos with a trailer; low overhead and low lift for a ramp. Sure beats a real job... Regards, Jon Page, piano technician Harwich Port, Cape Cod, Mass. mailto:jonpage@attbi.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/9e/9d/c5/ed/attachment.htm ---------------------- multipart/alternative attachment--
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