Freebees-

[pianotune05]

Hi Brian,
My biggest problem is that I cannot aford a yellow pages ad.  In fact, my 
wife and I are barely making it with the office cleaning accounts we have. 
So, how's a tuner breaking in to the business get his foot in when there's 
only one music store in town, and about 9+ tuners in the area, South Bend 
area.  I'm considering relocating just to get business because all of the 
other tech. are hogging all the work.
Marshall
----- Original Message ----- 
From: "Brian Doepke" <doepkeb@comcast.net>
To: "'An open list for piano technicians'" <pianotech@ptg.org>
Sent: Friday, January 13, 2006 8:15 PM
Subject: RE: Freebees-


> Hmmmmm???  I get many calls because I am the first in the yellow pages.  I
> ask polite questions, try to personable and most of the time get a new
> client.
>
> So, I think the business name that starts with AAA worked well for me.  If
> you are going to have expense of being in the yellow pages, be at the top.
> And return phone calls!!! So many others in the book do not return calls. 
> I
> can't understand it...but....it's their loss.
>
> Brian P. Doepke
>
> AAA Piano Works, Inc.
> 260-432-2043
> 260-417-1298
>
> -----Original Message-----
> From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On 
> Behalf
> Of Susan Kline
> Sent: Friday, January 13, 2006 2:38 PM
> To: pianotech@ptg.org
> Subject: Re: Freebees-
>
> Build a good tuning, and repairs which stay repaired -- relax and forget
> about the rest of it, the fussy charges, the contracts in case of 
> no-shows,
> the discounts for booking the next tuning on the spot, the reminder cards,
> the call-backs, the big display ad, the business name starting with AAA,
> the chatty little newsletter sent to everyone twice a year "it's time for
> your darling piano's next tuning" <barf> -- just toss all that 
> time-wasting
> irritating  trivia -- they will come.
>
> Really, think about what message you are sending out. Even just a pen with
> your name on it -- "This is someone who was short of work for so long that
> he decided to shell out money for  advertising. Either he is brand new to
> the trade, or his work is bad enough that he doesn't get much repeat
> business. He expects me to throw away his card and forget his name." 
> People
> are naturally polite; they'll respect your professional dignity by taking
> your freebee and thanking you -- but they'll react to the hidden message
> just the same, maybe not even realizing why they aren't really sure they
> want you back.
>
> If you're going to attempt to manipulate customers, try the opposite tack
> -- "Be sure to call at least three weeks in advance, especially around the
> holidays ..."
>
> ssssssssssssssssssssssssssssnnnn
>
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