prospecting for customers

David Ilvedson ilvey@sbcglobal.net
Thu, 26 Jan 2006 21:10:04 -0800


I went into my Time & Chaos program and searched for Yellow Pages filter I enter with new customers if that is how I got them...I have about 60 customers referred to me from the Yellow Pages since about 2003 or so...maybe 20 a year...a couple a month....not many it would seem.    I think David Love only has a one line listing?   I have an inch & a half ad.   I pay about $180 a month for 3 phone books...

David Ilvedson, RPT
Pacifica, California



----- Original message ----------------------------------------
From: "David Love" <davidlovepianos@comcast.net>
To: "Pianotech List" <pianotech@ptg.org>
Received: 1/26/2006 8:16:31 PM
Subject: RE: prospecting for customers


>You might be right, I can't speak for all areas.  In the areas I am familiar
>with, the one and only local phone service provider (land lines, pole
>service, connection boxes, etc.) offers a Yellow Page directory that is
>distributed to all customers who use their service.  That's virtually
>everyone, though the cell phone boom has created an ever increasing group
>who only have cell phones.  In addition to their Yellow Pages there are any
>number of smaller "Yellow Page" directories operating under a slightly
>different names:  Valley YP, Mountain YP, Big YP, Small YP, Your YP, My YP,
>blah blah blah.  They also offer advertising and it doesn't matter what
>phone number you put in there.  Problem is, their distribution and accepted
>use by consumers pales in comparison to the local phone service provider.
>So you aren't reaching as many people.  Also, when you call information for
>a number, the one that is given is the number listed by the local service
>provider.  No way around that.  There is no information for cell phones.  So
>if you are going to advertise in the YP, be aware of which one you are
>using, what the distribution is and the relative costs.  While I do
>advertise in several local directories (there are sorted by region here), I
>can't say that they've ever provided more than a handful of customers.
>Almost everything is referral.  The calls I get from the YP are usually
>shopping price.  

>David Love
>davidlovepianos@comcast.net 

>-----Original Message-----
>From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On Behalf
>Of William R. Monroe
>Sent: Thursday, January 26, 2006 7:51 PM
>To: Pianotech List
>Subject: Re: prospecting for customers

>Not necessarily true, David.  I advertise and only list my cell phone - only
>have my cell phone for business - no business line.  So it will depend upon
>your area.  Obviously yours requires a business line.

>Regards,
>William R. Monroe


>----- Original Message ----- 
>From: "David Love" <davidlovepianos@comcast.net>
>To: "'Pianotech List'" <pianotech@ptg.org>
>Sent: Thursday, January 26, 2006 7:58 PM
>Subject: RE: prospecting for customers


>> They won't let you advertise without a phone line that you pay them for.
>>
>> David Love
>> davidlovepianos@comcast.net
>>
>> -----Original Message-----
>> From: pianotech-bounces@ptg.org [mailto:pianotech-bounces@ptg.org] On
>Behalf
>> Of pianotune05
>> Sent: Thursday, January 26, 2006 5:53 PM
>> To: Pianotech List
>> Subject: Re: prospecting for customers
>>
>> Hi Sid,
>> I'm definitly looking into the yellow pages.  I'm hoping that they'll let
>me
>>
>> advertise since I only use my cell phone.  I don't see the need for a lan
>> line.  We used to have a weekly like that, but it went out of business,
>The
>> Penny Saver I think it 's called.  Im going to keep checking.  I
>appreciate
>> the ideas a great deal.  I'll let you know what I came up with.
>> Marshall
>> ----- Original Message ----- 
>> From: "Sid Blum" <piano@sover.net>
>> To: "Pianotech List" <pianotech@ptg.org>
>> Sent: Thursday, January 26, 2006 8:30 PM
>> Subject: Re: prospecting for customers
>>
>>
>> > When I was starting out on my own, after five years of apprenticeship,
>the
>>
>> > most productive  and cost effective advertising was the local buy and
>sell
>>
>> > weekly.  A simple listing in the yellow pages is also a must, in my
>> > opinion.
>> >
>> > Sid Blum
>> >
>> >
>> >>Hi everyone,
>> >>I wanted to know if anyone out there knows of a directory of piano
>owners
>> >>that I can obtain in order to prospect for customers.  I'm looking for
>> >>something like a "coles" directory that only has piano owners, piano
>> >>teachers etc in it that I can contact in order to gain opportunities to
>> >>tune.  Thanks in advance.
>> >>Marshall
>> >
>> > -- 
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