Terry, Considering all the hurricanes lately, I'm pleasantly surprised! :-) Avery At 07:02 AM 1/27/2006, you wrote: >As I said, I have had good return from Yellow Pages ads. However, my >guess is that is because I live in an area with high home-owner >turnover. The average resident in the Tampa Bay area lives at one >location for five years. Also, the area's population is growing at >an astronomical rate. So I think there are many people who don't >have relatives nearby and don't know their neighbor - so they open >up the Yellow Pages. Yes, I get some price shoppers, but I have also >gotten many clients with fine grand pianos who wish to service them >regularly. I even got a $30,000 complete remanufacturing job from my >Yellow Pages ad! > >I suspect that a town that is losing population - maybe especially a >smaller town where many folks live in one place for a long time - a >Yellow Pages ad might be less productive. > >Terry Farrell > >----- Original Message ----- >>You are killing yourself with your yellow page ads as your numbers are >>proving. $180 to generate a couple of customers is not break even. I >>have proved it to myself. I also have brothers in various other >>businesses who have proved it to themselves. Yellow Page advertising is >>not good investing. Just get the minimum one line, don't even pay extra >>for bold. People who use Yellow Pages are usually price shopping so they >>will go down the entire list to call everyone. I do that all the time >>and I consider the ads an annoyance. They make it more difficult to go >>down the list. >> >>Dean >>Dean May > > >_______________________________________________ >Pianotech list info: https://www.moypiano.com/resources/#archives
This PTG archive page provided courtesy of Moy Piano Service, LLC