DIRECT MAILING

[Dave Bunch]

Hello- When I first started out 20 years ago and was looking for ways to 
drum up business, I made up a promotional letter and sent it to every church 
in a 30 mile radius. I found the response rate was about 2%. Not much, but 
you have to remember that most places already have a tuner and those that 
don't usually like a direct referral from someone that they trust.

That 2% was a foot in the door, however, and the good work I did allowed me 
to keep the accounts and the word spread to other churches and private 
owners. Probably the biggest break was when the local piano teacher of great 
influence on the music community decided to try out this "upstart". When she 
was happy with my work, that opened the floodgate to the other teachers in 
the area and their students. It all has to start somewhere.

Dave Bunch

----- Original Message ----- 
From: "pianotune05" <pianotune05 at comcast.net>
To: "Pianotech List" <pianotech at ptg.org>
Sent: Saturday, March 04, 2006 11:17 AM
Subject: DIRECT MAILING


> HI Everyone,
> I while back, someone mentioned to me, Tom from IN, I think. I apologize 
> if
> I cannot remember, mentioned sending out post cards about our service as
> piano techs. What was your respone rate per 500 1000 etc. cards?
> Marshall
>
> ----- Original Message ----- 
> From: "Ric Brekne" <ricbrek at broadpark.no>
> To: <pianotech at ptg.org>
> Sent: Saturday, March 04, 2006 10:45 AM
> Subject: Whats up ?
>
>
>> Hi Terry
>>
>> I was wondering if you had come up with anything for me as to how much
>> the kind of board we have talked about would cost.  I really do need to
>> get this project rolling so if you have the time to put some numbers
>> together I'd appreciate it.
>>
>> Cheers
>> RicB
>> _______________________________________________
>> Pianotech list info: https://www.moypiano.com/resources/#archives
>
> _______________________________________________
> Pianotech list info: https://www.moypiano.com/resources/#archives
>
>
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