DIRECT MAILING

[Dave Bunch]

Hi Marshall-
I wrote a letter because I wanted to give more information about my business 
than what would fit on a card. I told them how I understood the special 
problems and needs of pianos in churches, such as temperature and humidity 
problems, or the need to have the piano in tune with the organ. I addressed 
them in care of the "Music Dept", whoever that may be. I think most of them 
were read because it doesn't look like the mass generated junk mail that we 
get every day. I also had a classy looking letterhead and return address. As 
for the addresses, I just got them from the Yellow Pages. Any church with a 
phone will be there.

Dave Bunch
----- Original Message ----- 
From: "pianotune05" <pianotune05 at comcast.net>
To: "Pianotech List" <pianotech at ptg.org>
Sent: Sunday, March 05, 2006 12:08 PM
Subject: Re: DIRECT MAILING


> Hi Dave,
> Do you think a church would be more apt to read a letter or post card now 
> a
> days?  Does the color of post card have anything  to do with the response?
> Where did you get your addresses?  I use either google as Dean May 
> suggested
> or netministries.org.  The have a section that has a denomination list 
> which
> one can go into a denominations website.  I used to do this when I maile d
> out post cards to promote a disability speaking ministry.
> Marshall
> ----- Original Message ----- 
> From: "Dave Bunch" <pdtek at mchsi.com>
> To: "Pianotech List" <pianotech at ptg.org>
> Sent: Saturday, March 04, 2006 7:01 PM
> Subject: Re: DIRECT MAILING
>
>
>> Hello- When I first started out 20 years ago and was looking for ways to
>> drum up business, I made up a promotional letter and sent it to every
>> church
>> in a 30 mile radius. I found the response rate was about 2%. Not much, 
>> but
>> you have to remember that most places already have a tuner and those that
>> don't usually like a direct referral from someone that they trust.
>>
>> That 2% was a foot in the door, however, and the good work I did allowed
>> me
>> to keep the accounts and the word spread to other churches and private
>> owners. Probably the biggest break was when the local piano teacher of
>> great
>> influence on the music community decided to try out this "upstart". When
>> she
>> was happy with my work, that opened the floodgate to the other teachers 
>> in
>> the area and their students. It all has to start somewhere.
>>
>> Dave Bunch
>>
>> ----- Original Message ----- 
>> From: "pianotune05" <pianotune05 at comcast.net>
>> To: "Pianotech List" <pianotech at ptg.org>
>> Sent: Saturday, March 04, 2006 11:17 AM
>> Subject: DIRECT MAILING
>>
>>
>>> HI Everyone,
>>> I while back, someone mentioned to me, Tom from IN, I think. I apologize
>>> if
>>> I cannot remember, mentioned sending out post cards about our service as
>>> piano techs. What was your respone rate per 500 1000 etc. cards?
>>> Marshall
>>>
>>> ----- Original Message ----- 
>>> From: "Ric Brekne" <ricbrek at broadpark.no>
>>> To: <pianotech at ptg.org>
>>> Sent: Saturday, March 04, 2006 10:45 AM
>>> Subject: Whats up ?
>>>
>>>
>>>> Hi Terry
>>>>
>>>> I was wondering if you had come up with anything for me as to how much
>>>> the kind of board we have talked about would cost.  I really do need to
>>>> get this project rolling so if you have the time to put some numbers
>>>> together I'd appreciate it.
>>>>
>>>> Cheers
>>>> RicB
>>>> _______________________________________________
>>>> Pianotech list info: https://www.moypiano.com/resources/#archives
>>>
>>> _______________________________________________
>>> Pianotech list info: https://www.moypiano.com/resources/#archives
>>>
>>>
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>>
>> _______________________________________________
>> Pianotech list info: https://www.moypiano.com/resources/#archives
>
> _______________________________________________
> Pianotech list info: https://www.moypiano.com/resources/#archives
>
>
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