yellow pages ad

[pianotune05]

Maybe I need a large add then.  I'm in trouble. I need more tunings!  :)
Marshall
----- Original Message ----- 
From: "Andrew and Rebeca Anderson" <anrebe at sbcglobal.net>
To: "Pianotech List" <pianotech at ptg.org>
Sent: Friday, May 26, 2006 7:49 AM
Subject: Re: yellow pages ad


> Greg,
> Old professionals have made clear to me that any investment in adds in the 
> yellow pages is money wasted.  I tried and found out the same thing. 
> Having your number there in the relevant sections takes care of your 
> customers that lose your contact info.  "Large adds are a sign of someone 
> in trouble.." to quote one mentor.  It all comes down to word-of-mouth. 
> Ask each of your customers for referrals.  It works every time.  After 
> giving out their friends names they call their friends with a heads-up 
> even before you call and often the friends call you first.  Of-course it 
> follows that your quality of work is your best advertising and if it is 
> doubtful you won't get references.
>
> Andrew Anderson
>
> At 11:21 PM 5/25/2006, you wrote:
>>Avery,
>>         Well, to add insult to injury I actually increased, nominally, my 
>> ad size this coming year. The reason I did was that I added moving to my 
>> list of services and want to get that word out. Your math, however is a 
>> little funny. 150 a month times 12 months divided by the 4 or 5 calls. 
>> Now there's math I don't want the know the result of. Actually I keep the 
>> ad in there for credibility. If they loose my card, or my reminder, or 
>> flyer they can still find me there. I've no idea how many use my ad that 
>> way. I see the yellow pages as more of a reference book. I'm in there 
>> because, "yeah, I'm still in business! ... here I am" . If you try hard 
>> enough you can justify almost anything :-\
>>
>>best,
>>Greg
>>
>>
>>
>>
>>At 11:37 PM 5/25/2006, you wrote:
>>>Greg,
>>>
>>>And at app. $37.00 per response, do you really think it's worth it? Just 
>>>curious.
>>>
>>>Avery
>>>
>>>At 10:02 PM 5/25/2006, you wrote:
>>>>Marshall,
>>>>         I have an ad that costs me about $150/mo. and is one inch 
>>>> square. Last year I think I got about 4 or 5 calls from it.
>>>>Good Luck!
>>>>
>>>>best,
>>>>Greg Newell
>>>>
>>>>
>>>>
>>>>At 03:57 PM 5/25/2006, you wrote:
>>>>>Well, the new 2006 ATT phone books are out.  I have a listing in it, 
>>>>>just my name phone number and our town abbreviated, although some 
>>>>>people think that South Bend is a city.  Anyway, I'm curious as to how 
>>>>>long it took you guys out there to get your first call from your first 
>>>>>yellow pages listing.  This way I'll know roughly what to expect and 
>>>>>not set my expectations too high.  Thanks all.
>>>>>Marshall
>>>>>----- Original Message -----
>>>>>From: <mailto:mihlfeld at sbcglobal.net>ROBERT MIHLFELD
>>>>>To: <mailto:ilvey at sbcglobal.net>ilvey at sbcglobal.ne t  ; 
>>>>><mailto:pianotech at ptg.org>Pianotech List
>>>>>Sent: Thursday, May 25, 2006 7:57 AM
>>>>>Subject: RE: Tool case
>>>>>
>>>>>There is room for your SAT in this case.
>>>>>
>>>>>Pat Mihlfeld
>>>>>
>>>>>David Ilvedson <<mailto:ilvey at sbcglobal.net>ilvey at sbcglobal.net> wrote:
>>>>>
>>>>>Does an ETD fit?   I"ve got a SAT III...
>>>>>Duluth doesn't carry my old case so I'll have to try something else 
>>>>>when the time comes...
>>>>>
>>>>>David Ilvedson, RPT
>>>>>Pacifica, California
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>----------
>>>>>Original message
>>>>>From: "ROBERT MIHLFELD"
>>>>>To: Pianotech
>>>>>Received: 5/24/2006 12:25:31 PM
>>>>>Subject: Tool case
>>>>>
>>>>>Someone on this list suggested we look at a tool case from Duluth 
>>>>>Traders, called the Big House. I looked and liked what I saw. I bought 
>>>>>one about a month ago and I couldn't be more pleased! I have all of the 
>>>>>tools i need for tuning with the most often needed chemicals like CA 
>>>>>and Protech. I also have room to carry the tools I find I need to do 
>>>>>most of the repairs and regulation jobs. It can get heavy so the people 
>>>>>at Deluth Traders have been so kind as to include a really good 
>>>>>shoulder strap. I am really pleased to find such a good tool kit for a 
>>>>>very reasonable price.
>>>>>
>>>>>Pat Mihlfeld
>>>>>Farmington, MO
>>>>
>>>>Greg Newell
>>>>Greg's Piano Forté
>>>>mailto:gnewell at ameritech.net
>>>>www.gregspianoforte.com
>>
>>Greg Newell
>>Greg's Piano Forté
>>mailto:gnewell at ameritech.net
>>www.gregspianoforte.com
>>
>
>
>