Ad-vice, pt 2

[Annie Grieshop]

Thank you, Michelle (and Codie)!  Like the rests in music, white space is
just as important as what fills it.

There are tons of great graphics available on the web, many of them as free
downloads.  I took a trial membership in www.clipart.com and downloaded
hundreds of vintage graphics that can be used in piano biz advertising.  If
you go to my website, you'll see my all-time favorite.  But I've got others
that would be even better for a Symphony program.

Annie Grieshop
(www.allthingspiano.com -- a name that customers remember, even when they
don't remember mine!)

> -----Original Message-----
> From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org]On
> Behalf Of Michelle Smith
> Sent: Tuesday, July 17, 2007 8:02 AM
> To: 'Pianotech List'
> Subject: RE: Ad-vice
>
>
> As the wife of a graphic designer, I can tell you two things:
>
> 1. Use a graphic that will grab the reader's attention.  Codie thinks a
> piano or keyboard is too obvious, but your readers' eyes are moving very
> quickly across the concert program.
> 2. White space!  People tend to fill up their ad with as much text as they
> can squeeze in which is overwhelming.  Especially in a concert situation,
> people are casually reading so keep it short.  Do you have a
> website?  Refer
> them to it in the ad so they can do some research about your
> business.  (For
> the detail people like me.)
>
> Hope this helps.
>
> Michelle Smith
> Smith Piano Service
> Bastrop, Texas
>
>
> -----Original Message-----
> From: pianotech-bounces at ptg.org
> [mailto:pianotech-bounces at ptg.org] On Behalf
> Of David Boyce
> Sent: Tuesday, July 17, 2007 6:36 AM
> To: Pianotech List
> Subject: Re: Ad-vice
>
> Greg, I think your question is interesting, and not at all
> inappropriate. I
> know the list is strictly for technical matters, but what you ask is
> certainly related to being in the business and there have been other
> non-tech questions in the past.
>
> I believe you are right to think so carefully about the "tone" of
> your ad.
> The form of words used may matter more than the exact font (as
> long as that
> is dignified).  Is there a community college near you with a
> graphic design
> department? Perhaps a student would take it on as a project for a
> small fee?
>
> It sounds very sensible to me have an ad in the Symphony program.
> You're in
> the right company there.  Do you tune at any venue where the
> symphony plays?
>
> Perhaps you could mention that?
>
> Best regards,
>
> David.
>
>
>
>
>