Currior innovations - (was cracked plate)

[tom]

-----Original Message-----
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Rob & Helen Goodale
Sent: Saturday, October 06, 2007 1:55 PM
To: pianotech at ptg.org
Subject: Currior innovations - (was cracked plate)

This talk of  "laminated plates" in Curriors, (apparently called a 
"Strataphonic String Panel"), brings up the memory of another Currior 
original.  Currior was among the great kings of useless marketing tactics 
and had come up with a doozey in their later years.  Some may recall their 
"Currior Coat".  This was a type of lacquer they "invented" that was 
supposed to be virtually indestructible, (ya, like Currior made it's own 
lacquer).  The amusing part about it was the dealer brochures which showed a

Currior piano set on fire next to some lady presenting it like a prize on 
"The Price Is Right".  The lacquer was presented as being so durable that 
somehow it was fire-proof!  If someone marketed a piano that way today I 
wonder how many law suits there would be because of people trying to test 
that and burning their house down!

Rob Goodale, RPT
Las Vegas, NV
	
Rob and crew,
	This from our friends at Currier:
	Tom Driscoll

	CURRIER PIANO COMPANY

To preserve the richly grained wood which has distinguished its pianos year
after year, the Currier Company recently introduced a phenomenal new
protective finish called "CurriercoteTM."

Developed by Thad M. Poteat, president, and announced in early 1977,
Curriercote enhances the heirloom value of the Currier Piano so that
generations of users can enjoy its beauty.

Curriercote protects the deeply marbled under-finish of the Currier Piano
from scratches, scrapes, and water damage even from smoldering cigarettes.
Its basis is a special chemical formula developed by a leading chemical
company with direction from Currier. Rather than replacing the superb
hardwood finish that has become a tradition at Currier, Curriecote provides
a tough barrier be-tween wood and generations of wear and tear.

Currier Piano Company's heritage of handcrafted excellence began in 1823
with the Boston founding of Currier & Company. U.S. Presidents John Adams
and John Quincy Adams were early owners of Currier Pianos. Since the heart
of fine piano manufacture is not found in highly mechanized operations,
Currier Piano built its present plant in Western North Carolina. This lush
mountain country provided Currier with two vital assets-craftsmen and
artisans capable of patient, expertly handcrafted work and a ready supply of
premium mountain hardwoods and fruitwoods. The special know-how, gentle
pride, and attention to detail that mountain craftsmen bring to work every
day constitute the real trademark of Currier.

Since moving into its new, modern 90,000 square-foot plant in Marion, North
Carolina, Currier has broadened its manufacturing capabilities to include
deluxe style consoles, professional studios as well as a line of quality
grand pianos. Along with its regular spinet and console production, these
new additions enable Currier to meet all piano needs. The Parents' Magazine
Guaranteed Seal has been awarded to the Currier Piano Company for the eighth
year. By meeting rigid product standards and professional inspections by
Parents' Consumer Products Testing Bureau, Currier provides a piano
guaranteed by two outstanding companies-Parents' Magazine and Currier Piano
Company.