[pianotech] Strength Of Baldwin Name in China

Michael Magness IFixPianos at yahoo.com
Sun Dec 28 21:29:20 PST 2008


I've been working my usual 12 and 14 hour days leading up to Christmas and
have had no time to check in on the list until this evening.
I found the item from about 9 or 10 days ago about Baldwin laying off most
of the rest of their Arkansas workforce and the various posts about it.
Part of one caught my eye,
(snip"Another irony is that Baldwin's name is held in very high regard in
China today.  When I worked at Baldwin, the marketing folks were often
bemoaning the fact that they could never seem to make any headway in the
export markets.  No American piano builder has held a stronger domestic
marketing structure than Baldwin, "in the day," but they could get nowhere
in exports.  Today, as we see them fade away here, the name has become the
most recognizable of any formerly-American piano name in China.")

I might have some insight into why that is true.
Years ago I was at the NAMM show in Chicago, the dealer I was tuning for
wasn't going and my wife and I had to be in Chicago anyway so he gave me his
pass, I believe it was 1985.
The dealer carried Kawai and had tried Kimball and Wurlitzer before being
offered Samick which he took on.
In Chicago I talked with the Samick sales rep who I believe was named Riley,
he introduced me to the owner of Samick, at that time it was owned by one
man a Mr. Lee. He told me Mr. Lee had made his money by becoming the sole
distributor for Baldwin in South Korea immediately after the Korean war. He
also explained how pianos are sold there. The sales people watch for the
birth notices then call on the parents, the parents choose the instrument
and begin paying for it right away. By the time the child is old enough to
begin lessons, the instrument is paid for and it is delivered or they pick
it up depending on what they chose.

My guess would be some perhaps many of those Baldwins managed to cross the
border into North Korea and on into China, making them the best known
American brand.
Just a theory based on the facts I was given.

Mike
-- 
I intend to live forever. So far, so good.
Steven Wright


Michael Magness
Magness Piano Service
608-786-4404
www.IFixPianos.com
email mike at ifixpianos.com
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