Best approach for acquiring new business.

[wimblees at aol.com]

David

I agree with you that Ed has a lot of business savvy. But please read my book, and you'll find that a lot of what he says is in there. 

Thanks


Willem (Wim) Blees, RPT
Piano Tuner/Technician
Mililani, Oahu, HI
808-349-2943
Author of: 
The Business of Piano Tuning
available from Potter Press
www.pianotuning.com


-----Original Message-----
From: David Andersen <david at davidandersenpianos.com>
To: Pianotech List <pianotech at ptg.org>
Sent: Mon, 20 Oct 2008 6:58 am
Subject: Re: Best approach for acquiring new business.


Friends---read and reread the words below. They are a primer, a roadmap, for success as a piano tech or anything else. Ed, you need to? 
write a book, brother. You are a treasure. The last paragraph below should be printed on the inside of our eyeballs, etched into our beings.

There are two commodities that are beyond measure and value in my business and my life:

1. Trust

2. Authenticity?

Ed Foote speaks as clearly as anyone living about these, and how they affect our business lives.

David Andersen










On Oct 20, 2008, at 8:16 AM, A440A (Ed Foote) @aol.com wrote:



Greetings,?

?? ? With the price of postage, and the flood of junk mail that seems to clog?

mailboxes these days, I would question the return on investment of sending?

cold post cards. The cold call is difficult, but if I was a music director at a?

church, and a service person contacted me about giving me more bang for the?

buck, I would listen, at least.? You can warm up these calls a little by having?

a name they know as a reference. ?

? ? You may need to offer a tuning for his/her consideration.? Make it on the?

basis of "If this piano doesn't sound great, you don't need to pay me."? Be?

aware that often the choir director has their own personal tuner doing the?

church pianos, too, and there is little chance you will break that arrangement.?

?? The most profitable approach for me was to not only do high quality work,?

but make sure the customer understood the difference between that and mediocre?

work. Bill Garlick always told us that educating the customer was a big part?

of the job. ? I was sorta prideful and stupid in the beginning, thinking that?

advertising was just for those whose work wasn't up to snuff.? That is a dumb?

approach for someone early in their career, but what did I know?!? A chance?

encounter with Harold Bradley,(a big name in Nashville), broke me into the?

recording studios and a month later, I was swamped.? I have been as busy as I?

wanted to be since. ?

?? For the long term, putting the customers interest first is the best way to?

guarantee a successful career.? If you do this, customers will talk about you?

to their musical friends. This is the best way to get new business. ? There?

will be a few cases where it costs us money, but the investment is a sound one.?




? ? If you are sure of yourself, willing to look out for the customer's?

interest, and have the skills to do quality work for a fair price, the eye contact?

will transmit most of the important information.? Remember also that music?

teachers have far too much authority,(in the eyes of the parents of the kids?

taking lessons), and often have a musical ego to match.? They might be proud of?

that Acrosonic that they have taught lessons on for the last 20 years, so be?

careful about telling them it is a worn out piece of junk.? ?

? ? Ultimately, we need to remember that 90% of meaningful communication with?

most customers is non-verbal.? They make their decision primarily on how they?

feel about you, personally.? Honesty transmits itself, and sincerity is hard?

to fake.? It helps to not carry the stench of your last cigarette into the?

home,? and to not track mud across their rug.... ? ?




Ed Foote RPT?




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