Since this subject has been?resurrected, let me ask you guys a question.?First of all, it just so happen that one of my clients who I tuned for just last week is in the promotional business.?Obviously they think it's great idea to give out pens, pencils, anything. If I'm going to do this, I think I'm going to go with mechanical pencils, to give out to not only to my clients, but also to members of?three choruses I sing with, the Honolulu Symphony Chorus, the Honolulu Chorale and church choir.? The question is, how many do you buy at a time, and how often? And do you give the same pencil to the same clients year after year. What about to the members of the chorus. Should I do that, or is that "verboten"? Wim -----Original Message----- From: John Musselwhite <john at musselwhite.com> To: pianotech at ptg.org Sent: Mon, Jul 27, 2009 9:45 am Subject: Re: [pianotech] promo pens At 09:37 PM 20/07/2009, Wim wrote: At the convention, Jerry Groot gave me a pen with his name, etc. on it. (Thanks Jerry, nice looking pen). Randy Potter gives them out, too. For those who like to collect things I see a whole new area. Piano Technicians pens! I, as I am sure others, have been approached many times by pen salesmen who want you to buy them for customers. I might mention that my wife is a promotions consultant who is one of those "pen salesmen" so I'm biased in that area. For those of you who give them out, what is your return of investment? Do you actually get calls from people who saw your name on the pen? Or do you just do it for good will, like buying an add in the high school chorus concert program. There are a couple of things to consider. One is that you are allowed a certain deduction for advertising so anything you spend on things like pens with your name on them is a tax deduction for you. Good will is definitely another factor. Plus, of course, anything you can do to get your name and phone number out there is a good thing. I buy a real nice high-quality pen for about $2.75 (CDN) each that comes with a box and I give them out with my invoices and to some other people just for the exposure. Every client has been happy to accept a nice quality pen and quite often they exclaim that "this one's a keeper!" The old 79 cent pens I used to buy often just went into their pen cup, possibly never to be seen again. The R.O.I. on them hasn't been lucrative but I do get a few new tunings out of each batch that I buy so it's been enough to pay for them. I've attached a picture of my pen and the box. Email me if you'd like more information. Regards... ???????? ????????John ------------------------------- John Musselwhite, RPT? -? Registered Piano Technician Musselwhite Piano Services - Calgary, Alberta Canada Office/cel (403) 246-7717 Fax (403) 255-5268 Outside of Calgary call Toll Free:? 1-866-95-PIANO (1-866-957-4266) "Three Generations of Experience" -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20090727/37496bf4/attachment.htm>
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