[pianotech] promo pens

[AAA Piano Works, LLC]

For me, I just give them to clients or their kids.   Maybe you could just
"accidentally" leave some around the rehearsal hall, or in the men's
bathroom, and even the ladies bathroom, but you'll probably need an
accomplice to get them in there.  Maybe bring in a box of pencils and make
it known that if anyone forgot their pencils for rehearsal, there is a box
of them available for them .  I don't like the "hard sell" of "Here, take
one of my pencils".  But that's just me.

 

 

From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of wimblees at aol.com
Sent: Monday, July 27, 2009 7:43 PM
To: pianotech at ptg.org
Subject: Re: [pianotech] promo pens

 

Since this subject has been resurrected, let me ask you guys a question.
First of all, it just so happen that one of my clients who I tuned for just
last week is in the promotional business. Obviously they think it's great
idea to give out pens, pencils, anything. If I'm going to do this, I think
I'm going to go with mechanical pencils, to give out to not only to my
clients, but also to members of three choruses I sing with, the Honolulu
Symphony Chorus, the Honolulu Chorale and church choir. 

The question is, how many do you buy at a time, and how often? And do you
give the same pencil to the same clients year after year. What about to the
members of the chorus. Should I do that, or is that "verboten"? 

Wim

-----Original Message-----
From: John Musselwhite <john at musselwhite.com>
To: pianotech at ptg.org
Sent: Mon, Jul 27, 2009 9:45 am
Subject: Re: [pianotech] promo pens

At 09:37 PM 20/07/2009, Wim wrote:




At the convention, Jerry Groot gave me a pen with his name, etc. on it.
(Thanks Jerry, nice looking pen). Randy Potter gives them out, too. 


For those who like to collect things I see a whole new area. Piano
Technicians pens!





I, as I am sure others, have been approached many times by pen salesmen who
want you to buy them for customers. 


I might mention that my wife is a promotions consultant who is one of those
"pen salesmen" so I'm biased in that area. 





For those of you who give them out, what is your return of investment? Do
you actually get calls from people who saw your name on the pen? Or do you
just do it for good will, like buying an add in the high school chorus
concert program. 


There are a couple of things to consider. One is that you are allowed a
certain deduction for advertising so anything you spend on things like pens
with your name on them is a tax deduction for you. Good will is definitely
another factor. Plus, of course, anything you can do to get your name and
phone number out there is a good thing.

I buy a real nice high-quality pen for about $2.75 (CDN) each that comes
with a box and I give them out with my invoices and to some other people
just for the exposure. Every client has been happy to accept a nice quality
pen and quite often they exclaim that "this one's a keeper!" The old 79 cent
pens I used to buy often just went into their pen cup, possibly never to be
seen again.

The R.O.I. on them hasn't been lucrative but I do get a few new tunings out
of each batch that I buy so it's been enough to pay for them. 

I've attached a picture of my pen and the box. Email me if you'd like more
information.

Regards...

                 John



-------------------------------
John Musselwhite, RPT  -  Registered Piano Technician
Musselwhite Piano Services - Calgary, Alberta Canada
Office/cel (403) 246-7717 Fax (403) 255-5268
Outside of Calgary call Toll Free:  1-866-95-PIANO (1-866-957-4266)
"Three Generations of Experience"

 

 

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p://www.freecreditreport.com/pm/default.aspx?sc=668072&hmpgID=115&bcd=Julyst
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