[pianotech] Tuning in a down economy-web site

Pianoman pianoman at accessus.net
Thu Mar 19 09:51:48 PDT 2009


Wim,
I tried punching in your website and all that comes up is Randy Potter's 
stuff.  You need to be able to access your stuff from that address.  Notice 
on my signature lines my web address is highlighted in blue and you can 
punch on it and it goes straight to me.
Jim
James Grebe
Since 1962
Piano Tuning & Repair
Creator of Handsome Hardwood Products(
314) 608-4137   1526 Raspberry Lane   Arnold, MO 63010
Researcher of St. Louis Theatre History
BECOME WHAT YOU BELIEVE!
www.grebepiano.com
----- Original Message ----- 
From: <wimblees at aol.com>
To: <pianotech at ptg.org>
Sent: Wednesday, March 18, 2009 1:25 PM
Subject: Re: [pianotech] Tuning in a down economy-web site


For those of you who are interested, my web site is bleespiano.com


Willem (Wim) Blees, RPT
Piano Tuner/Technician
Mililani, Oahu, HI
808-349-2943
Author of:
The Business of Piano Tuning
available from Potter Press
www.pianotuning.com


-----Original Message-----
From: Allan <allan at sutton.net>
To: pianotech at ptg.org
Sent: Wed, 18 Mar 2009 2:59 am
Subject: Re: [pianotech] Tuning in a down economy-web site




Wim,



Any traffic to your web site will help giving it a higher ranking on search 
engines.

If you put your web site address in your signature (at the end of your 
posts), I will sure want to go visit.

Mine is almost ready. When I have it running, I sure would like you all to 
come see how nice it is.



Best regards,



Allan






From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf 
Of wimblees at aol.com
Sent: 18 mars 2009 04:29
To: pianotech at ptg.org
Subject: Re: [pianotech] Tuning in a down economy




Ryan

First, I have a web site. I just don't mention it here, because you guys 
don't need my services. But it is on all my promotional and advertising.

I need to make this one point, again. Most of you who have been in business 
for a long time might not remember what it was like when you first started 
out. But if you were like me, when I started out in St. Louis 32 years ago, 
I remember many days with no appointments, and I would tune any piano, 
anywhere, for almost any amount. Fast forward 32 years, and I
 am in the same situation. Only this time, the economy is in a tail spin, 
especially here in Hawaii. Tourism, which is the driving force behind 
Hawaii's economy, is down 30%. That might not sound like a lot, but just 
think about your situation, and what you would do if your business was down 
30%. Add to that, that I am not as well known as the other tuners. I don't' 
give a (*&^%% what the other tuner think of me. All I am doing is trying to 
make a living. And if I have to drop my rates another 10%, to generate more 
business, I'll do it.

Hey, for those of you who have more business than you can handle, even after 
raising your rates, more power to you. But until you have been in my shoes, 
don't tell me what you think I should be doing.


Wim


-----Original Message-----
From: Ryan Sowers <tunerryan at gmail.com>
To: pianotech at ptg.org
Sent: Tue, 17 Mar 2009 7:29 pm
Subject: Re: [pianotech] Tuning in a down economy



Don't lower your rates! Don't lower your rates! Should I say it again?

We raised our rates $20 this year and are continuing to be committed to the 
full piano service approach.

Wim, I notice you don't have a website? This is a no-brainer. Get a presence 
on the web as of yesterday!

I know a gentleman who hired a minimum wage employee to cold call everyone 
in his local phone book. This could be one way to generate some clients when 
your starting in a new area.

Do you have a business plan? A marketing plan?

I think sl
ashing your rates is a big mistake. Not only will it hurt your reputation, 
it will also make a negative impression on your professional peers. You 
might be better off getting another job on the side, and keeping your rates 
up.


On Tue, Mar 17, 2009 at 5:04 PM, <wimblees at aol.com> wrote:

Tuning in a down economy



A little while ago we discussed our work during this slow economic time. 
While some of you are busier than ever, there are quite a few who are 
experiencing a significant decline in income. I wrote that I was considering 
lowering my tuning fee by 40% in an effort to get more business.



Some of you stated that I shouldn’t lower my rates, and that I should only 
charge what I am worth. That’s fine, but exactly what am I worth? I know 
what I should be charging, but I also know what the other piano tuners in 
Hawaii are charging. Although my “normal” rates are more than the others, I 
wasn’t getting enough business to pay the bills. So I had a choice to make: 
starve, or lower my rates. I chose=2 0the latter.



On Good Morning America last week they interviewed a couple of people who 
had been laid off from their high paying corporate jobs. These people were 
now flipping hamburgers, walking dogs, and doing yard work to help pay the 
bills. The money they were earning didn’t come close=2 0to what they had 
been making before, and they were obviously way over qualified to do this 
kind of work.
  But the alternative was not to pay to bills.



That’s kind of how I feel. My tunings are as good, if not better, than the 
other piano tuners on this island. Although I have had some clients tell me 
they have never heard their piano sound this good. for the most part, I know 
I am way over qualified to work on the majority of pianos. But, I have bills 
to pay, and if the only way I can do that is to tune a spinet for less than 
I am worth, then that’s what I have to do.



Two weeks ago I sent out over 550 post cards to customers who hadn’t had 
their piano tuned for a year or more, announcing a 30% discount. In two 
weeks an ad will appear in several community magazines offering the same 
discount, and even free estimates. Although I have had about a dozen call, I 
have not had the number of appointments I anticipated. I even had some 
clients who asked what the discounted price would be, say thank you, an d 
hung up. I guess it wasn’t “low enough”. But if I don’t try to get some 
business, it will be a long dry summer.



This is my way of telling those of you who are seeing a decline in your 
business that there is nothing wrong with offering your services at less 
than what you are worth. Hopefully the discounts will only be temporary, and 
we can all go back to charging what we are worth.



Wim



PS: Despite the decline in income, I was able to save
up enough money to book a flight to Grand Rapids. I might wind up sleeping 
on a park bench, but going to a PTG Convention is not an option. It’s a 
requirement. I hope to see all of you there.




Willem (Wim) Blees, RPT
Piano Tuner/Technician
Mililani, Oahu, HI
808-349-2943
Author of:
The Business of Piano Tuning
available=2 0from Potter Press
www.pianotuning.com









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-- 
Ryan Sowers, RPT
Puget Sound Chapter
Olympia, WA
www.pianova.net







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