The combination of postcards with emails fertilizes the soil for the follow-up phone call. You'll get a higher close rate on your phone calls if you do the other first. 5 responses? That means you made $500 for $50 worth of effort. Not a bad rate of return. And my experience is that often people save the cards on the refrigerator or piano and I'll get a call from the card weeks or months later. The key is continually keeping contact with your customer base. They should all hear from you at least once a year in some form. Dean Dean May cell 812.239.3359 PianoRebuilders.com 812.235.5272 Terre Haute IN 47802 -----Original Message----- From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Daniel Carlton Sent: Friday, March 20, 2009 3:17 PM To: pianotech at ptg.org Subject: Re: [pianotech] Tuning in a down economy i haven't changed my prices at all. i almost thought about lowering my prices or giving a blanket discount, but after reading some of what David Love said, i see now that might be a mistake. i figured just keep prices the same and ride out the storm. i'm also doing any non- piano work on the side that i can get. also, i've always had better luck calling people than sending out postcards. i always try to be low pressure; remind them the last time their piano was tuned, i recommend tuning at least every six months, would they like to schedule a tuning? if not, ok i'll just try back in six months... sent out about 250 postcards last summer, received maybe 5 responses. LOUSY! Daniel Carlton This message was NOT sent from my iPhone, because I don't have one
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