[pianotech] Discounted rate for piano stores?

[Terry Farrell]

I also questioned that when I read it. It sure makes sense, but I  
don't know that it is realistic. From what I've observed, 90+% of  
piano shoppers have no idea whether a piano is in tune or out. An  
experienced pianist, sure, but 99% of those shopping for the <$1K used  
spinet/console - and even for new lower end pianos - don't have a clue.

I'm with you on the looks also. When people call me and ask what their  
piano might be worth (usually an older lower-end thing), I'll be  
honest with them and tell them that for most shoppers, the mechanics  
and sound of the piano won't matter much - it's how nice is the  
cabinet and how are the keytops. Sad, but my observations are that  
it's true.

Terry Farrell

On Jun 30, 2010, at 4:41 PM, Dean May wrote:

> >>Although most dealers take this attitude, very few of them  
> understand that the better the piano sounds and plays, the faster it  
> will sell
>
> Although we would love to believe it, this is in the category of  
> urban legend. For the majority of piano buyers, it is what the piano  
> looks like and how cheap is it. One of the best piano salesmen I  
> know can’t play a lick, never demonstrates what the piano sounds like.
> Dean
>
> Dean W May
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