[pianotech] Promos - new information

johnparham at piano88.com johnparham at piano88.com
Fri Nov 12 19:05:05 MST 2010


Chuck,

How many topics are you going to produce?

If I decided to buy the entire package of promos, how much would it be
total (not price per promo)?

-John Parham

> -------- Original Message --------
> Subject: [pianotech] Promos - new information
> From: Chuck Behm <behmpiano at gmail.com>
> Date: Fri, November 12, 2010 8:26 am
> To: pianotech at ptg.org
> 
> 
> Good morning, all!
> 
> Got a occurrence to relate to you concerning the promotional materials I've
> been working on.
> 
> Had a full day of tunings yesterday. Eight scheduled, did seven (one forgot
> I was coming, so I found a park and  took a much needed 1 hour snooze).
> Anyway, in the middle of the afternoon I was at a nice young lady's house
> (about the age of my youngest daughter) to tune an old upright that her
> husband had found for her on Craigslist.
> 
> The first thing I did was to look it over. The pins were tight enough to
> tune it, and it wasn't actually too far flat, so I got by without a pitchup,
> but it had other issues, that would need to be dealt with. Among other
> things, almost all the bridles were rotted away, and the hammers were badly
> cut. Those would be my top priority if I were to work on it. My problem at
> this moment was that if I were to tune it, I had to get the show on the
> road. I still had 3 other tunings before I was done for the day.
> 
> I called the gal back in, and I had just started into my spiel, when a light
> bulb went off in my head. I had just finished an article for technicians to
> give to their customers about both bridle strap replacement and hammer
> filing.  "You know what," I told her. Why don't I go ahead and tune it now.
> That'll be a good starting point. Then I'll send you some PDF's on a couple
> of the most important repairs to consider."
> 
> "Will it be something my husband will understand?" she asked. Larry (the
> husband), it turns out, felt he had done his duty by buying her the piano
> (for all of $50!). She wasn't at all sure he would be enthused about
> spending more on it than just tuning.
> 
> "I think he'll give it some thought, anyway," I told her. On that note, I
> went ahead and tuned it. It sounded great (it's a vintage Haddorff upright -
> one of my favorite brands), but with regulating would play sooo much better.
> Before thinking about regulating, however, one would need to get the basic
> repairs done first. I wrote up her bill and got her email address.
> 
> Last night then, after finishing tunings on schedule,  I fired up my
> computer, and personalized the two articles for myself (I had been so busy
> making versions for everyone else, I hadn't done ones for myself yet.) I
> sent them off to her and hit the sack. I hardly got any sleep the night
> before working on finishing the hammer filing article - I needed sleep in
> the worse way.
> 
> This morning I got up and found this note in my email.
> 
>      >Mr Behm, I don't know how you did but Larry says we might as well go
> ahead and scedule the repairs!   I got your articles last night and read
> them over. I thought with all the pics Larry would be okay with at least
> checking it out (he's not much into all sorts of reading), so I forwarded it
> to his laptop, and told him to check them out before bed if he had a chance.
> He was playing his video game but said he would. Pretty soon I was out doing
> dishes and herd some noise out in the living room. Larry was in there with
> all my stuff off the top  of the piano. He had the lid open and was looking
> down inside with a flashlight! His laptop was on the sofa, flipped open with
> a page from your article on hammers on the screen. He looked up me and said
> 'yup' we need this work done! I about fell over. Anyway, go ahead and call
> me to set upa scedule. Larry also said to let him know if there was anything
> else! I gave him a big hug - I think he was pretty proud of himself for
> looking into it (literally!)  Thanks so much for all the information!  Sara
> Thomas<
> 
> Anyway, I'm really enthused about writing these for all of you to use. If
> you would like a free personalized version of promo one on bridle straps,
> just drop me a note. A previous post lists the information I need to fill
> out your copy. Then if you do wish to subscribe, I will send the
> subscription form and prices. If you become a subscriber, you can cancel at
> any time for any reason by simply dropping me a note. No problems.
> 
> The people who have begun a subscription up so far seem pleased with the
> product they are getting. I feel of all the writing projects I have ever
> done, this one has the most potential to actually help people in building
> their businesses. I just need subscribers so that I can afford to take the
> time to do the job right. (Writing one article takes approximately two days
> of my time, with everything that has to be done to put it together.)
> 
> Sorry for being so long-winded. Just feeling enthused right now. Chuck



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