In the last 2 months alone, I have received approximately 4 or 5 phone calls from people that have looked up my name on the PTG website for one reason or another. That equaled out to a minimum of $800 worth of work plus an estimate. The fact that they were able to look up information about me on the PTG website well, that to me, is in and of itself, invaluable. I have found that the cost of being a member of the PTG and the cost of paying the dues are quite acceptable for me. Two tunings very easily more than pays for both my PTG and my chapter dues. Jer From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Ryan Sowers Sent: Tuesday, November 30, 2010 11:57 AM To: pianotech at ptg.org Subject: Re: [pianotech] PTG Phone Dean, I agree that having a toll-free number makes one's business seem a little more serious. I think a website is essential these days - at least for those growing a business. (I can understand if you've been in business for 25 years or more and have more business than you need, and don't advertise - why bother?) One thing I notice about your website: There's no information other than a phone number. It doesn't tell me anything about who you are or about your business. The picture on the front page looks cool, but only a piano technician is going to recognize what it is. The good news is nobody else in your service area has a website either! So you have a great opportunity here! <g> Instead of worrying about the "down economy" worry about how to develop your skills and knowlege on a continuing basis - the best (and most economical) way to do this is through PTG. You live in a college town: Go take a 5 credit course at Indiana State and see what it will cost you. I just looked it up: $1360 for a 5 credit class and $1705 for a 5 credit graduate class. But, as the old saying goes, "if you think education is expensive, try ignorance!". Even in economically distressed areas there are doctors, lawyers, teachers, CPAs, administrators, successful business owners, etc. These create the most stable client base. You should be pricing your services not on what your (or the media's) perception of the overall economy is. Technicians live in a nano-economy! We raised our rates $20 in 2009, and $10 more in 2010. I don't care what a pizza costs! I know what my gas and grocery bills are, and with a family of 5 to feed and transport I don't see my bills doing anything but going up! Dispite our cost of service being relatively high, we still get our share of working class clients. For these clients, because they work hard for their money, they want the best value for their buck - and we work hard to give it to them. Just tuning the piano doesn't cut it. Making their piano play and sound better will. So does keeping it clean! So does treating them like a friend or family member. Give them honest accurate information, and a variety of options. Don't be a pushy salesman. I credit most of what I have learned to my esteemed colleagues in PTG: Through them, I have continued to learn more about what being a professional is (and I still got a long way to go!). I continue to be amazed by the talented and passionate people I have had the pleasure of knowing in this organization. And I hope they continue to rub off on me! Ryan Sowers, RPT Puget Sound Chapter Olympia, WA www.pianova.net On Tue, Nov 30, 2010 at 6:19 AM, Dean May <deanmay at pianorebuilders.com> wrote: It's true that toll free numbers don't save like they used to. But customers still appreciate it. And having the vanity number, 888-DEAN-MAY, makes it easy for them to remember. It also gives more instant credibility, along with a vanity web address: www.deanmay.com. I wasn't advocating the home office get a toll free number. But I do think as cheap as they are that it is a good service to provide our customers. Living in a smaller metro market ma family has had to radically trim our budget this year. I couldn't justify spending close to $300 this year. If the PTG wants to attract more members, raising rates in a down economy is not the way to do it. We are living in deflationary times. When was the last time you saw pizza companies offering $10 large pizzas with everything on them, even specialty pizzas? Dean Dean W May (812) 235-5272 PianoRebuilders.com (888) DEAN-MAY Terre Haute IN 47802 _____ From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of David Stocker Sent: Tuesday, November 30, 2010 3:26 AM To: pianotech at ptg.org Subject: Re: [pianotech] PTG Phone Long distance charges for phones are an anachronism, rendering an 800 number worth less than it used to be. I've had an 800 number for more than 25 years because I cover a large area. If I were starting over today, I'm not sure it would be worth the bother. Nearly all cell phone plans include domestic long distance. I switched one of my land lines to a Cable line, and the long distance is also included. If you are living in a non-urban cell-tower-less wasteland, you have my sympathy, but you are in a small minority. I can understand questioning the amount of the annual dues (which amount I think is reasonable) but if you can't spend a buck to call the home office, brother, you need to raise your rates. David Stocker, RPT Tumwater, WA -- -------------- next part -------------- An HTML attachment was scrubbed... URL: <http://ptg.org/pipermail/pianotech.php/attachments/20101130/2e628587/attachment.htm>
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