[pianotech] [PTG Pianotech]: RE:Chicago Radio Ads

Paul T Williams pwilliams4 at unlnotes.unl.edu
Mon Oct 31 17:23:27 MDT 2011


Yaaaaaaaawwwwwwn! I'm going to bed.  This banter is just getting too old.


Good Night!
Paul




From:
"Gerald Groot" <tunerboy3 at comcast.net>
To:
<pianotech at ptg.org>
Date:
10/31/2011 05:30 PM
Subject:
Re: [pianotech] [PTG Pianotech]: RE:Chicago Radio Ads



Frankly, I don’t care what you think Al.  I’m still tired of listening to 
the associates and certain other people like Duaine bitch, whine and 
complain about the PTG and RPT’s and whatever else they can think of 
whining about.  I read here and have a right to voice my own opinion which 
I just did.  If you think it was a holier than YOU attitude, then read it 
again..  Nobody is better than the next person. 
 
I’ll repeat it again.  The RPT must account for something and it should 
have its own perks.  That’s how I feel about it.  If you don’t agree fine. 
 We’ve worked to gain the RPT status or whatever the hell you want to call 
it. 
 
:You have no reason to become one…”    Typical excuse for not becoming 
one, yet, you want to complain about something I voiced my opinion on… 
Hmmmm. OK….
 
FWIW, I’ve worked my tail off in this business too, built up a huge 
clientele, am always busy, I’m booked solid through January thanks to hard 
work.  I got started in it when I was 12, am 55 now, have been tuning full 
time since I got out of high school.  I’ve worked for everything that I’ve 
gotten and achieved. 
 
And, this was posted into the CAUT list.  How the heck did it wind up here 
anyway???  From you?

Jer
 
 
 
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On 
Behalf Of Al Guecia/Allied PianoCraft
Sent: Monday, October 31, 2011 9:08 AM
To: Pianotech List
Subject: Re: [pianotech] [PTG Pianotech]: RE:Chicago Radio Ads
 
Gerold,
 
I have been in this business since 1964. I have had very successful 
businesses both in NY and NC, that I built from the ground up. I had 
nothing handed to me. I did it on my own skill and merit. I joined the PTG 
about 4 years age to share my knowledge and experience with other 
technicians. No, I'm not and RPT and have no reason to become one. No, I 
never "bitched" about it, nor have I "complained" about it, because it has 
no bearing on me or my business. But I think your (I'm better than you) 
argument sucks! 
 
my 2 cents
 
Al -
High Point, NC
 
 
 
On Oct 31, 2011, at 8:29 AM, Gerald Groot wrote:




I tire of the Associates complaining that their dues are being used for 
this or that.  Tough.  My statement is that being an RPT MUST account for 
something and it SHOULD have its own special perks.  That being one of 
them. 

If the associates do not think it's fair as many do not, then take the 
tests and become an RPT too.  We've had associates in our chapter for 15 
years that refuse to take the tests.  Oh well!!!  Then pay your dues but, 
don't complain about what we do with them then. 

Other people that read and aren't members at all bitch constantly about 
things that in my opinion, they have to right to complain about. They need 
to be banned somehow from being able to post, period.  Once or twice, no 
big deal but, constantly?  You all know who I'm talking about..   If you 
don't join, you don't have a say and should not be allowed to have a say 
either, just as if you don't vote, I don't want to hear you complain about 
the outcome of the elections either. 

Good for you for doing that in Chicago! 

-------------------------------------------
Groot Jerry RPT
Owner/President
G.W. Groot Piano Service Inc.
Grand Rapids, Mi.
616-241-1132
jerry at grootpiano.com
-------------------------------------------





-------------------------------------------
Original Message:
Sent: 10-30-2011 23:37
From: Bruce Dornfeld
Subject: Chicago Radio Ads




Chicago Radio Ads



There has been a little chatter online lately about what we've been doing 
in the Chicago radio market.  Our radio ad campaign started in September 
and will run until the end of the year.  Because of these facts, we would 
like to let you know more about it, but we are far from being able to 
analyze any success yet.  You can listen to these radio ads yourself too.



For many years now, PTG has been working in a number of different ways to 
promote PTG and the RPT.  Promoting the RPT has been a priority for 
decades now, but more is being done in recent years.  Those of you who 
have been in Council for a number of years, and those who read the Journal 
and other publications for our members are familiar with many of them.  A 
couple of years ago, PTG began offering grants for chapters to help 
promote the RPT.  The Chicago and North Shore Chapters thought that this 
could be a good opportunity for us.  We submitted a proposal to the PTG 
Board and it was accepted.



Our local classical radio station is WFMT; it is a commercial station, not 
public radio.  They have some dedicated piano programs regularly scheduled 
which seemed to us to be a very good place to advertize piano service, 
PTG, and the RPT.  Some interested members of the Chicago and North Shore 
Chapters formed a committee to, at first, explore the possibilities.  We 
found the advertising rates, talked with the radio station about when ads 
might run, how often, and other details.  We decided that the period of 
time from September through Christmas would give us the best results. Then 
we started writing 30 second and 60 second spots.  We had a lot of fun 
coming up with ideas for a bunch of them.  While we got creative with some 
of the writing, the parts about the PTG and RPT are very similar to what 
you see on the PTG web site or on pamphlets from PTG.



We submitted our plan to the PTG Board, asking for $3,000.  Our chapters 
were also committing $3,000 of our own funds for these ads, apportioned by 
percentage of RPTs in each chapter.  The ad campaign will cost $6,000. The 
North Shore Chapter discussed the campaign in our newsletter and in 
chapter meetings before making a commitment.  Associate members also voted 
in support; some of them are more motivated to become RPTs.  The Chicago 
Chapter runs meeting differently, but all of them are open to all members. 
 Since I am a member of the North Shore Chapter, I cannot say much more 
about Chicago's process.  We also set up a web site for the radio 
listeners to go to.  This will help us track the effectiveness of the 
campaign.  All members of both chapters were sent questionnaires to track 
new client information that may be impacted by the ads.



Concerns were voiced on Pianotech and PTG-L about Associate members paying 
for these ads, but not benefitting by them.  At a North Shore Chapter 
meeting, when this issue was raised, it was pointed out that the RPT is 
what we have to market.  The RPT has passed the exams and the Guild stands 
behind the process and the RPTs.  Any Associate member of our chapter has 
easy access to take the exams; we have a CTE and a TEC ready to go.  This 
year, because of this issue, we are also devoting more of our monthly 
technical sessions to help the Associates learn what they need to become 
RPTs.  Next month, we also will begin monthly PACE programs as well.  The 
Chicago Chapter has an excellent program to help Associates too.  They 
have the first Tuesday of each month committed to Associates, almost 
always located at the excellent rebuilding shop of Jeff Cappelli.  It is 
lead by Jeff and other RPTs and offers a wide variety of ways for the 
Associate, and the occasional RPT, to learn more.  The Chicago Chapter 
also has the examiners and facilities ready for those who want to take any 
of the tests. 



You can listen to WFMT anytime on your computer at http://www.wfmt.com/. 
We also have some of the radio ads as heard on the radio; they are on the 
web site set up for this project.  You can find it at 
http://www.tunechicago.org/.  We also got permission from the PTG Home 
Office to use wording from PTG.org.  When the year ends, we will get a 
chance to analyze the data we have and see how successful this campaign 
is.  There have been hundreds of hits already, mostly from around Chicago, 
but as far away as India!  We would love to do it again here if we have 
good results.  It could be copied or modified to work in other locations 
as well.



Members of the Chicago Radio Ad Campaign are:



John Blessing, Chicago Chapter, President

Bruce Dornfeld, North Shore Chapter

Joe Francavilla, Webmaster, North Shore Chapter

Ben Gac, Chicago Chapter, Vice President

Robert Guenther, North Shore Chapter

Carl Radford, North Shore Chapter, President

Terry Younce, North Shore Chapter, Treasurer
-------------------------------------------
Bruce Dornfeld
Northbrook IL
847-498-0379
-------------------------------------------






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