[pianotech] Yellow pages

[Paul Mulik]

The time has come to renew my AT&T Yellow Pages ad, and I'm questioning whether in this day and age, very many people even use telephone directories anymore.  Most of my new customers come from word-of-mouth referrals, which of course is the best advertising of all, and free.  

One thought I had was, suppose I tuned someone's piano five or six years ago, and they decided the time had come to have it tuned again "whether it really needs it or not," then if this customer checked the yellow pages but did not find my name listed, they might conclude I had gone out of business and call someone else. 

Opinions?

Paul Mulik, Joplin MO