[pianotech] Yellow pages

[Terry Farrell]

Hi Dean. 

I'm hoping to justify dropping the Yellow Pages in the near future. Can you please explain exactly what you mean by "port your business number to your cell phone" - do you mean that somehow you can get your current land-business-line number assigned to your cell phone (and drop your land business line also)?

Also, you say your "Active customers (within the last 5-8 years) get a mailer 4 times a year, inactive get it once a year."

What form does your mailer take and what information is in it? And why 4 times per year for active customers? How often do most of your regular customers have their piano tuned (down here in Florida it's once per year for most folks)?

Thanks!!

Terry Farrell


On Jun 21, 2012, at 8:17 AM, Dean May wrote:

> Yes, take the free line listing only if you must retain a land line business phone. Better yet, port your business number to your cell phone and save even more money.
>  
> I did this years ago. It has eliminated my listing altogether from the Yellow Pages, and I have had a few people mention they had trouble looking up my number. But they did find me. My customers get regular mailings from me, and usually they place the mailer on the piano to remind themselves. Active customers (within the last 5-8 years) get a mailer 4 times a year, inactive get it once a year.
>  
> Go to Google Maps. Locate your business. Google will allow you to edit your listing for free. You can ad all kinds of useful info: multiple phone numbers, email, web address, etc. This is free, folks, and people are using it. I get a lot of calls from Google, more than I ever got from YP.
>  
> YMMV
> Dean
> 
> Dean W May                (812) 235-5272 voice and text
> 
> PianoRebuilders.com    (888) DEAN-MAY
> 
> Terre Haute IN 47802
> 
>  
> 
> From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf Of Stephen Grattan
> Sent: Thursday, June 21, 2012 7:49 AM
> To: pianotech at ptg.org
> Subject: Re: [pianotech] Yellow pages
> 
> Hi Paul,
>  
> In my area, if you have a business number, you receive a free line ad in the Yellow Pages.  If you are well established that may be all you need- a place for people to find your number besides inside the top of the piano where most people don't seem to look.
>  
> Steve Grattan
> Lost Chord Clinic
> 
> 
> From: Paul Mulik <paulmulik at yahoo.com>
> To: "pianotech at ptg.org" <pianotech at ptg.org>
> Sent: Thu, June 21, 2012 7:39:21 AM
> Subject: [pianotech] Yellow pages
> 
> The time has come to renew my AT&T Yellow Pages ad, and I'm questioning whether in this day and age, very many people even use telephone directories anymore.  Most of my new customers come from word-of-mouth referrals, which of course is the best advertising of all, and free.  
> 
> One thought I had was, suppose I tuned someone's piano five or six years ago, and they decided the time had come to have it tuned again "whether it really needs it or not," then if this customer checked the yellow pages but did not find my name listed, they might conclude I had gone out of business and call someone else. 
> 
> Opinions?
> 
> Paul Mulik, Joplin MO

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