[pianotech] My Website

David Boyce David at piano.plus.com
Wed Jan 16 13:18:47 MST 2013


Only one "l" in instalment, Joe!

A nice refined feel to it.  I like first-person address from a business 
owner's website, as you have done. Some tuners, oddly to my mind, 
describe themselves and their services in the third person "Jon Bloggs 
trained for 4 years with X and offers y".  Much better for the web 
searcher to feel that he or she is being addressed personally and 
directly by the owner of business.

What do you want the website to do for your business?  It sounds as 
though you are not desperately needing to generate high volumes of new 
business, but just want to establish a web presence, since every 
business nowadyas is expencted to have contact details online.  Did you 
put the site together yourself?

If you are wanting to do more with it, make spend some time making sure 
that your site is listed in all the online business directories for your 
area.  With regard to getting a decent page ranking in Google, the 
number one tip seems to be: Have lots of well-written, relevant content, 
and keep it updated.  People may contact you offering Search Engine 
Optimisation services, for lots of money.  Don't pay them! Research it 
yourself and follow the guidelines.  We have an advantage in that ours 
is rather a niche business. There are relatively few of us compared 
with, say, hairdressers or plumbers.

Just over a year ago, my website did not exist.  I needed to have one, 
as I was taking piano work from a part-time sideline to my main 
occupation. Now, if you do a Google search for "piano tuner Scotland" or 
"piano  tuner Glasgow", my website appears in either first or second 
place on the first page of the "organic" google search results.  That 
has been achieved without buying any seach engine optimisation services.

Interestingly (or perhaps boringly) if you also do a google search for 
"birdcage pianos" my site comes top, because I have a big page about 
them, and as a result of that I've had a couple of enquiries from people 
in the USA wanting advice because their technicians were not very 
confident with underdamper action pianos!

Getting your site found by clients is one thing. Converting people 
finding your site into people phoning or emailing to give you their 
business is something else.  That's where content is king, hopefully 
saying more than "I'm here" but saying "I'm the one you should call".

If you keep your site updated, and perhaps associate it with a Facebook 
page and maybe a blog (though blogs are now passé it seems) those things 
may help too.

Best regards,

David.
www.davidboyce.co.uk
http://pianopinions.tumblr.com

On 16/01/2013 11:40, pianotech-request at ptg.org wrote:
>
> Just thought y'all would like a look. Any thoughts/comments/suggestions are
> always welcome.<G> It's all gnu to me, so....??? (finally got off my duff
> and made an attempt a being modren.)
> Best,
> Joe

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