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Hey there Don,<br>
<br>
I'll agree that there has been a hefty portion of this, that, and the
other marketing technique through time. But then one can hardly single
out Steinway for this. Yamaha has been virtually giving their CF 111
away for years in similar fashion in attempts to win over. This kind
of thing probably goes on in just about any branch in one way or the
other.<br>
<br>
My point is that none of these kinds of reasons can explain the market
share Steinway has had through the years. At least I cant see that
they do. We are talking about a 95 % market share of the concert venue
sustained for over 100 years. You could take the next 10 best
companies of any branch in the entire history of mankind and add them
together and still not find anything to compare with this.<br>
<br>
For me... this can only be explained in one way... despite all the
interference from marketing, mystic, and mellodrama. The Steinway
sound and performance has set the standard... won the hearts of that
huge majority... hit on the sound that seems to stir the best...
whatever. The sheer numbers of their dominant position dictate that
the darned thing is a pretty fine product, despite all the criticisms
justified or not that are levied against them.<br>
<br>
Sure... it takes a knockout punch in the 5th round to beat the champ
once and for all. But nobody's done that yet... and hey... a champ
doesnt get there in the first place unless he's pretty darned good to
begin with.<br>
<br>
Cheers<br>
RicB<br>
<br>
<br>
<blockquote><br>
Hi Ric,<br>
<br>
I've been told that Steinway offered to provide a piano where ever the<br>
performer was playing. In return the artist was to demand a Steinway
piano<br>
and nothing else would be "good enough".<br>
<br>
I believe this created for the man in the street the same sort of myth
that<br>
Stradavarius violins are "the best ever". It does not matter whether it
is<br>
true or not.<br>
<br>
Myths are hard to kill. Even for international companies with deep
pockets.<br>
<br>
It would seem to me that Steinways recent attempts at inovation have
been<br>
flawed by lack of testing and have largely blown up in their face.<br>
<br>
It would be interesting to ask ten local musicians to name the piano
brand<br>
they would recommend buying--and which brand (price no object) they
would<br>
prefer to own.</blockquote>
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