Do yellow pages pay?

[Greg Newell]

wtscherer wrote:
 Have you found yellow pages advertising cost
> effective?
>
> Sincerely,
> Wally Scherer
> Norfolk, Virginia
> WallyTS@compuserve.com


Wally,

I have found that "irregular" customers fell you've  gone out of
business if they can't find you in the Yellow pages after 2 yrs or so.
I've found that my small, simple add pays for itself but hve no need for
a larger one. It's really just in there for credebility, ie., if your
not in there you don't exist!
                                       Greg