callbacks

[Kenneth W. Burton]

	Wally,

	Your callback plans also sound good. I never bothered with sending
cards but simply called my clients when the time came which they had
requested. There were always some who had changed their minds and wanted
to postpone but I would ask them when would be a good month and I would
call them again during that month.
	I found, though, that it was important to avoid any pressure at
all. I would usually say, "I tuned your piano last September. Would you
like to have it tuned this year?" Then I would wait. No arguments. No
reasons why they should have it tuned NOW. In all cases with only a
handful of exceptions, they welcomed my calls; some would say they were
expecting my calls.

	Hope this helps.

	Ken Burton "Doctor Piano" Calgary Alberta

On Sun, 2 Aug 1998, Wallace Scherer wrote:

> 
> Ken Burton wrote:
> Wally,
> This looks like a very complete examination of your advertising
> posibilities. Do you also tell the customers you tune for that you will
> call them when it is time for the next tuning (at the time interval which
> they choose?) I feel this is one of the most important factors in keeping
> a growing list of clients.
> Ken Burton "Doctor Piano" Calgary Alberta
> Date: Sat, 1 Aug 1998 05:56:55 -0600 (MDT)
> From: "Kenneth W. Burton" <kwburton@calcna.ab.ca>
> To: pianotechlist <pianotech@ptg.org>
> Subject: Re: My exp. with adv.
> 
> 
> Yes, Ken, I have been encouraging customers to let me call them in 6 months
> or a year (depending on the piano and their use of it) for another tuning,
> and I do. This has generally resulted in about a 35% to 40% repeat rate at
> that time. Some postpone it for a few months. A few don't want to bother
> with regular tunings at all; "they will call me".
> 
> I have also just started using the automatic appointment cards with the
> customers who let me, and most do. I tell them that if they want regular 6
> month or 12 month tunings, I will send them a card about three weeks ahead
> of time with the day, date, and time of their next tuning appointment. This
> is generally about the same day and time as the tuning I am at their house
> for at that moment. The card explains that if the appointment time presents
> an "unavoidable problem" to please call me a week in advance to reschedule.
> I won't know how this approach will work until this time next year. Others
> I have heard from that use this method have been very positive.
> 
> Wally Scherer
> E-mail: WallyTS@iName.com (Please use this new address now!)
> Web page: http://www.geocities.com/Vienna/2411
> "Speak to strangers - all your friends once were!"
> 
>   
>