selling customers

Carl Root rootfamily@erols.com
Sat, 06 Jun 1998 14:20:44 -0400


Ron Nossaman wrote:
> Ask everyone
> who has bought another tech's customer list whether or not the customers
> consider techs to be interchangeable. In my experience, they do not. The
> customer is not going to be particularly enthusiastic about being bought and
> sold like a share of stock. They like to maintain the illusion, very much
> like ourselves, that they have some control of their own lives.

It's not an illusion; the customer always has the last word.  You are
buying solicitation rights, nothing more.  I've had a fair amount of
experience with this and I have found that clients of retiring
technicians very much welcome being referred to a new technician.  There
is nothing morally objectionable about this.  The key is that everyone
involved has to look closely at what they're buying and selling, just
like every other business trnasaction.

Carl



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