In a message dated 5/7/00 7:42:40 PM Pacific Daylight Time, tuner@mediaone.net writes: << Have any of you tried advertising on the radio, and if so, was it cost-effective? >> I have done advertising in St. Louis on the Classical music station. Quite frankly, it has been a waste of money. The classical station has about 2.5% share of the listening audience in St. Louis, which isn't much, although 90% of them do have pianos. The problem is, only about 5% of those reportedly listening to any station are tuned in at any given point. So your chances of being heard are very slim. I did advertise on the biggest radio station for a couple of weeks, and I did get a fairly good response from that. But the cost obviously was much higher. If you live in a small city, where almost every one in town listens to one station, your advertising might be more effective. But the bottom line is that radio is at most a break even investment. Willem
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