Promotional items: Was "calendars"

[Farrell]

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I've been considering giving magnetized business cards for the fridge. =
Talk about a gift that they can use! Then if they would just use the =
darn thing!

Terry Farrell =20
  ----- Original Message -----=20
  From: Clyde Hollinger=20
  To: pianotech@ptg.org=20
  Sent: Sunday, December 09, 2001 6:40 AM
  Subject: Promotional items: Was "calendars"


  Friends,=20
  I will start out this day by being a wet blanket.  :-(  Here are the =
reasons I would not consider giving calendars to my clients.=20

  1.  I receive too many calendars already, so most of them end up in =
the wastebasket the same day I receive them.  If I gave calendars to my =
clients, there's a high probability my calendars would be treated in the =
same way.=20

  2.  I prefer a gift I can give all year long, so I can leave one when =
I service the piano.=20

  3.  Calendars require a mailing, at least for anyone who has the kind =
of on-location business I do, and at just the time when I already =
struggle to keep from getting too busy.=20

  4.  Most of them cost too much for the impact made.=20

  The only time in my business that I tried to give "appreciate your =
business" gifts was about two years ago, when I gave out pens.  Now how =
unimaginative is that?!  The one I received as a sample looked good and =
wrote great, but when I received my order there were problems.  Some =
didn't write well, and some didn't write at all.  Some would not retract =
properly.  I had to test every single one.  A distributor of such pens =
may think, "Well, what did you expect for such a great price?  90% were =
okay, weren't they?"  Maybe so, but if I give a client a pen that =
doesn't work or write properly, then 100% of the pen(s) that client =
received would leave a negative impact, don't you think?=20

  I would favor giving something to that I am quite certain wouldn't =
just end up in the round file, can be given all year long and doesn't =
cost too much.  After all, every penny spent comes directly off my =
bottom line.  At the moment I could see giving sticky note pads, but I =
haven't taken the time to look for a manufacturer of imprinted notes.=20

  Have others used promotional items?  What were they and how were they =
received?=20

  Regards,=20
  Clyde Hollinger, RPT=20
  Lititz, PA, USA=20

  Ed Carwithen wrote:=20

    I just got in on this thread, but so far I haven't seen anyone =
suggest that the piano photos for a wonderful calandar already exist in =
the photos on the covers of the PTG Journal.  Look no further... Ed =
Carwithen

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