From: Kallie Swanepoel <kccs@netralink.com> To: <pianotech@ptg.org> > Hi > > Has anyone tried a radio advert, and does it work? > > > Kallie Swanepoel > PIANO TUNER > SOUTH AFRICA Kallie, Contact the local piano teachers ,especially those with the best reputations, and a few free tunings a year will create many more leads than an expensive radio spot. The opening of many of my phone calls start with "Ms. Smith the piano teacher refered me to you" You're walking on water before you even see their piano. I get these wonderful teachers artist benches ,piano covers, climate control, caster cups etc.@ cost, and charge them nominally for regulation and other bigger jobs. As for print ,I was advised years ago to keep a small Advertisment in the most local paper you have and leave it for as long as you need. Big splashy ads once in a while are not as effective in my opinion. Also , Band and choral directors of schools and community groups can be your biggest allies. Even when they call @ the last minute try and accommodate. When I call Ms. Client and ask if I can reschedule their appt. for as soon as possible to take care of the community symphony , she invariably will not mind ,and even be flattered that her spinet is tuned by the tech that tunes for the concerts! Before long the print Ad can be dropped and your Advertising cost is zip! Also , I always place an Ad. in the programs of local theatre productions, Community symphony and chorus , school plays etc. Trade a tuning and the directors will jump @ not having to write a check . I do not chose to put spots in police and fire publications and others of this type for business building as I have not found them to be productive . Tom Driscoll
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