One of the best books on marketing I have seen is "Marketing Without Advertising". I highly recommend it! Here's a web page at amazon.com with some reviews: http://www.amazon.com/exec/obidos/ASIN/0873376080/qid=995836339/sr=2-1/ref=aps_sr_b_1_1/107-4932470-4122112 Also "Gueriilla Marketing" is another book that I found inspiring. (if it gets ME inspired about marketing it's gotta be good!)Check it out: http://www.amazon.com/exec/obidos/ASIN/0395906253/qid=995836936/sr=2-2/ref=aps_sr_b_1_2/107-4932470-4122112 Ryan Sowers, RPT Puget Sound Chapter, #985 Olympia, WA >From: Jon Page <jonpage@mediaone.net> >Reply-To: pianotech@ptg.org >To: pianotech@ptg.org >Subject: Re: RADIO >Date: Sun, 22 Jul 2001 08:32:42 -0400 > >At 07:58 AM 07/22/2001 -0400, you wrote: >>In a message dated 7/22/01 5:13:51 AM Central Daylight Time, >>kccs@netralink.com writes: >>>Hi, Has anyone tried a radio advert, and does it work? >>>Kallie Swanepoel > >I tried radio advertising about ten years ago. For the work it brought it >in, >the cost was 17%. For it to be effective your cost would need to be about >10%. >It did not bring in any tuning, piano rebuilding or sales but it did >produce two >Ampico player restorations, funny. So I didn't see any benefit to >continuing. > >I knew the ad was being heard because most of my customers remarked >about hearing it but it didn't produce new business aside from the two >jobs. >I also figured I wasn't going to spend a lot of money trolling for player >work! > >Word of mouth is the best advertising. I had a newpaper ad running for a >while too, >when I first started. It brought in a few customers but then these >customers would tell >their friends and I got more referrals. Soon I didn't need to advertise at >all. > >So you have to find a cost effective means of getting your name out there. >News will spread. > >Regards, > > > >Jon Page, piano technician >Harwich Port, Cape Cod, Mass. >mailto:jonpage@mediaone.net >http://www.stanwoodpiano.com >~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ _________________________________________________________________ Get your FREE download of MSN Explorer at http://explorer.msn.com/intl.asp
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