Piano Fiasco/univ sales digress (beware of long lecture)

Bdshull@AOL.COM Bdshull@AOL.COM
Sat, 13 Oct 2001 17:56:22 EDT


Jim, list:

<<  this goes on at all too many 
 of these Armory/University type sales and is not a unique event.....would 
 that we could do something to keep this from happening but................. 
>>

But...and that is probably as far as we will be able to take it, but 
FWIW....(Ron saw this coming and tried to divert me...)  My position on this 
is that we can begin (or continue) to work away at the universities' piano 
service programs and inventory condition, without forgetting the reason for 
the development of these sales.  Piano techs - including contract college 
techs - are in a position to persistently and systematically work to educate 
the music department heads as to what their best options are.  All schools 
should be aware of the PTG CAUT "Guidelines for Effective Institutional 
Maintenance" (with revisions incorporating lease pianos to be approved in 
Chicago in 2002) and how their programs come out in the analysis - they need 
to know there are standards, and how they meet the standards as these 
standards apply to the music department's own goals.  That means the one way 
or another we need to crunch the workload formula numbers for each of our 
colleges and be fully conversant with their situations.  Mac and PC 
downloadable versions of both the current and proposed (new) workload 
formulas in spreadsheet form are obtained at 

http://www.mursuky.edu/caut.php/guidlines_pg.htm 

I speculate there is a correlation between the condition of college piano 
inventories and future/long-term piano sales.  For the short haul the piano 
sales rake in the bucks, but for the long haul students regularly play badly 
out-of-tune pianos which do not begin to represent good tone and pitch - this 
may not help long term piano sales.  College pianos generally should 
reinforce the inspiration and artistic discovery which attracted the music 
student.  That is good music education AND good long term retail strategy.   
Lease pianos receiving 2 or 3 tunings in the year cannot begin to accomplish 
this.

If the retail trade would commit to supporting additional tuning work on the 
new lease pianos (I know of one dealer who did this), the new pianos could 
have 6-8 tunings in the year they sit in practice rooms, studios and 
classrooms.  Unfortunately this is not likely.  How many schools tune their 
lease pianos 4 times in the first 3 months?  That is what they usually need, 
regardless of use.  And a dealer tuning subsidy would just result in the 
school re-allocating the budget, probably.

That does not address the problem of the 'aura' which a university sale has, 
that contributes to that special feeling of betrayal which affects many 
would-be buyers.  We piano technicians hear from college piano sale customers 
who leave these events feeling duped.  The letters they received from the 
department heads convinced them that this sale was different, and they found 
out it was worse - they had only a few hours to make up their minds, if that 
- and the piano inventory was no different than the dealer's showroom floor.  
Not all leave this way, but mostly because they knew better to begin with.  
And some actually do leave having purchased the piano of their dreams, in an 
epiphany.  (Of course, the responsibility is still on the consumer to do 
their homework - it is their decision.)

With this in mind, consider that without active efforts on our part to raise 
the bar in college piano service, the next step is for the dealer to "become" 
piano service at the college.  It's beginning to happen.  Why not?  The 
dealer supplies half the pianos in the university's inventory, has a fleet ot 
top-flight technicians ready to work (right?) and can promise more bang for 
the buck - more and cheaper tunings (which is all the school needs if all it 
has are lease pianos!).  Obviously the lay person wouldn't know the 
difference - who does the lay person call to get piano service?  The local 
retail affiliate of a major piano brand - the dealer.  And the dealer may be 
more adept at perceiving the business needs of the school, and talking the 
language of the financial analyst - or at least appearing to.  [The 
administrator might be more comfortable playing golf with the dealer too, 
especially when a few perks come along - not in the more obvious, and 
possibly more questionable ways, but in the form of opportunity to make 
private purchases at or below cost (and we can argue this up and down, but it 
happens and will continue to happen;  it ranges from being innocuous to 
mildly illegal, if the school is not private).]

We all depend on the work of the retail trade to provide our income  - that 
is obviously how the pianos get sold.  But it wouldn't threaten our 
livelihoods if all of us who do any kind of college work (most of us are on 
part-time contract, not employed) get up to speed on institutional piano 
service standards and begin to get the word out.  

Maybe the lease piano sale has saved the piano from obsoletion.  Maybe we 
need to swallow our moral pride (gulp) and thank the college sales folks for 
keeping the piano alive and our jobs intact - and just go on tuning, doing 
our part to satisfy the retail customers from these special events.  But if 
upgrading the quality of service and inventory contributes to increased sales 
in the long haul we all will have gained.

Bill Shull, RPT
CAUT Contract Committee Co-Chair


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