Do Yellow Page ads really work?

[Joseph Rosenberg]

Hi,

I'm in the process of building my piano tuning
business.

My local Yellow Pages situation is this:

Verizon county big book
Verizon local little book
Yellow Book regional big book
Yellow Book local little book

There are approximately 20 piano tuners listed in both
the big and little books.

In my former business, I spent $400 a month in Yellow
Pages but never got much business from it.

Can anyone share their experiences with advertising in
these books?

Thanks.

Joe Rosenberg
PTG Associate Member