Do Yellow Page ads really work?

[pianotune05 at comcast.net]

Hi Joe,
I ran a listing in our local yellow pages.  I only received two calls so far, both duds.  I since moved but the listing is still working since I use my cell phone.  Contrary to what some of the well established techs. in my former city or town I should say, would attest, the area is pretty saturated with piano technicians.  So my advixe would be ask other techs in yoru chapter and see if they use the yellow pages and what response they receive.  Maybe a listing is too small. I don't know, but I'm sure disappointed in the yellow pages of the town I moved from.
Marshall

-------------- Original message -------------- 
From: Joseph Rosenberg <josepharosenberg at yahoo.com> 

> Hi, 
> 
> I'm in the process of building my piano tuning 
> business. 
> 
> My local Yellow Pages situation is this: 
> 
> Verizon county big book 
> Verizon local little book 
> Yellow Book regional big book 
> Yellow Book local little book 
> 
> There are approximately 20 piano tuners listed in both 
> the big and little books. 
> 
> In my former business, I spent $400 a month in Yellow 
> Pages but never got much business from it. 
> 
> Can anyone share their experiences with advertising in 
> these books? 
> 
> Thanks. 
> 
> Joe Rosenberg 
> PTG Associate Member 
-------------- next part --------------
An HTML attachment was scrubbed...
URL: https://www.moypiano.com/ptg/pianotech.php/attachments/20060808/938a5b88/attachment.html