Do Yellow Page ads really work?

[piannaman at aol.com]

Hi Joe,
 
I never got much but price shoppers from my brief foray into the Yellow Pages.  Besides, there are WAY too many phone books here in the San Francisco Bay Area, which brings on brain paralysis for the consumer--that is, inability to make ANY choice. 
 
I still keep a very small ad in a couple of the bigger ones, mostly for the benefit of regular or former clients who might have lost my number.
 
Dave Stahl




Dave Stahl Piano Service
650-224-3560
dstahlpiano at sbcglobal.net
http://dstahlpiano.net/



 
 
-----Original Message-----
From: josepharosenberg at yahoo.com
To: pianotech at ptg.org
Sent: Tue, 8 Aug 2006 1:38 PM
Subject: Do Yellow Page ads really work?


Hi,

I'm in the process of building my piano tuning
business.

My local Yellow Pages situation is this:

Verizon county big book
Verizon local little book
Yellow Book regional big book
Yellow Book local little book

There are approximately 20 piano tuners listed in both
the big and little books.

In my former business, I spent $400 a month in Yellow
Pages but never got much business from it.

Can anyone share their experiences with advertising in
these books?

Thanks.

Joe Rosenberg
PTG Associate Member
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