It wont have to be in a budget. You start paying when it is published....the ads pay for themselves with the tunings that come from them. --- pianotune05 <pianotune05 at comcast.net> wrote: > Hi William, > I don't know about a $90 ad, but I'm going to > definitly put a listing where everyone else is. My > only worry is that I'll be overlooked, but I don't > have the budget now, 7month old, wife, struggling > finances you know how it goes. Anyway, so I gather > it will take me up to 100 pianos to get my speed > down? I'm about 1/5 the way there. I'm doing my 20th > piano on Friday. So far customers are happy. > Marshall > ----- Original Message ----- > From: William Benjamin > To: 'Pianotech List' > Sent: Wednesday, March 08, 2006 10:42 AM > Subject: RE: DIRECT MAILING > > > Marshall, > > > > I would highly recommend a good, $90 a month add > in the yellow pages. Consistently threw the years > it has brought me 30 percent of my business. If > others are doing it, there must be a reason. > Always go fishing where others fish. > > > > As far as speed, I was at the PHTC for two years > tuning about half the time. This works out to > about 100 pianos worth of time. When I did my > first piano out of school, it took a couple of > hours, but by the end of the summer I was finishing > in about an hour and 15 minutes. > > > > William > > > > > > > > > > PIANO BOUTIQUE > > William Benjamin > > Piano Tuner Extraordinaire > > www.pianoboutique.biz > > The tuner alone, > > preserves the tone. > > > > > ------------------------------------------------------------------------------ > > From: pianotech-bounces at ptg.org > [mailto:pianotech-bounces at ptg.org] On Behalf Of > pianotune05 at comcast.net > Sent: Tuesday, March 07, 2006 2:14 PM > To: Pianotech List > Subject: RE: DIRECT MAILING > > > > Hi William, > > I think the yellow pages ad is $20 a month for a > line listing. Our area is pretty saturated with > piano tuners, about 8 or nine n the phone book I > think, so I won't spend too much on advertising > there. I've tried other advertising mediums as well > with no response. Are you going to the convention > this year? If you do, we can get together and > throw some ideas around. > > > > My tuning speed is still slow. How long did it > take you to tune in the beginning? How many pianos > did it take you to reach your hour and a half mark? > > Marshall > > > > Original message -------------- > From: "William Benjamin" > <pianoboutique at comcast.net> > > > Marshall, > > > > My standard for the classified section is about > one tunings worth per month. > > My tunings are $90 so my budget is about $90 per > month. I run the add only > > on Sunday, once a week and that works for me. > > > > As far as the yellow pages, again, I spend about > one tunings worth per month > > and that is about a 2 by 3 inch add. > > > > These are just some guidelines that I have used > and what I taught at the > > PHTC. > > > > William > > > > > > > > > > PIANO BOUTIQUE > > William Benjamin > > Piano Tuner Extraordinaire > > www.pianoboutique.biz > > The tuner alone, > > preserves the tone. > > > > -----Original Message----- > > From: pianotech-bounces at ptg.org > [mailto:pianotech-bounces at ptg.org] On Behalf > &g! t; Of pianotune05 > > Sent: Monday, March 06, 2006 8:40 PM > > To: Pianotech List > > Subject: Re: DIRECT MAILING > > > > Hi William > > Glad to hear from you. Thanks for the idea of > mailings. As for classified > > ads, I am running one in a small paper around my > area, but I had one that > > had only 7 lines and one paper wanted $200.00. I > also tried an online paper, > > > > but no calls so far. I'm getting together with > the yellowpags guy oh > > Thursday. > > > > I hope you're going to the convention. We can > get connected there and do > > lunch. > > Marshall > > ----- Original Message ----- > > From: "William Benjamin" > > To: "'Pianotech List'" > > Sent: Monday, March 06, 2006 5:37 PM > > Subject: RE: DIRECT MAILING > > > > > > > Marshall, > > > > > > I have found that the best time of the year ! > to send letters to churches is > > > at the first of November. I make it a point to > talk about how the > > > holiday > > > season is so musical to churches. This is just > a suggestion. > > > > > > One good thing to do is advertise in the > classified section. It is cost > > > effective if you keep it short and use a catch > line like: the tuner alone, > > > preserves the tone. > > > > > > William > > > > > > > > > > > > > > > PIANO BOUTIQUE > > > William Benjamin > > > Piano Tuner Extraordinaire > > > www.pianoboutique.biz > > > The tuner alone, > > > preserves the tone. > > > > > > -----Original Message----- > > > From: pianotech-bounces at ptg.org > [mailto:pianotech-bounces at ptg.org] On > > > Behalf > > > Of pianotune05 > > > Sent: Sunday, March 05, 2006 5:10 PM > > > To: Pianotech List > > > Subject: Re: DIRECT MAILING > > > > &! gt; > Hi Dave, > > > Sharp looking letterhead is good. I'm glad > this computer has Publisher on > > > it. The phone books works great, but once in a > while a church has a P.O. > > > box and the letter comes back. I'm putting > together === message truncated ===> _______________________________________________ > Pianotech list info: > https://www.moypiano.com/resources/#archives > Richard the "Piano Guy"
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