Re: Steinway’s first ‘Lang Lang’ branded pian o

[Avery]

Kent,

Is this actually from you? NOTHING I clicked on would open! :-(

Avery

At 09:25 PM 4/25/2007, you wrote:

>Steinway’s first ‘Lang Lang’ branded piano to benefit AIDS programmes in China
>
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><http://www.unicef.org/china/>NEW: UNICEF China website
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>UNICEF Image
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>© UNICEF China/2007/Wang
>UNICEF Goodwill Ambassador and renowned concert 
>pianist Lang Lang introduces his new Steinway piano to the media in Beijing.
>
>By Charles Rycroft
>
>BEIJING, China, 25 April 2007 – UNICEF Goodwill 
>Ambassador and renowned pianist Lang Lang took 
>time out from his busy concert schedule last 
>week to launch his own branded line of pianos at 
>Beijing’s main Steinway & Sons showroom.
>
>Proceeds from the auction of the first ‘Lang 
>Lang’ piano will benefit UNICEF’s programmes for 
>young people affected by AIDS in China’s Yunan Province.
>
>The piano was unveiled two days after the 
>Chinese business community joined with young 
>people, AIDS experts and activists, and 
>government leaders at the first-ever Business 
>Forum on Children and AIDS here. Forum 
>participants discussed practical ways of 
>incorporating children and families into 
>corporate social responsibility strategies.
>
>The meeting also marked the launch of a new 
>guide on HIV/AIDS policy for corporations 
>working in China. The guide has been developed 
>by UNICEF China in partnership with the 
>Australian National Committee for UNICEF, the 
>Global Business Coalition on AIDS, Tuberculosis and Malaria, and AusAID.
>
>Child-friendly instrument
>
>Mr. Lang’s piano – which is designed to reach 
>children in a new way – offers a model for an 
>innovative partnership with a business, in this 
>case the piano maker Steinway & Sons.
>
>Speaking to the media, Mr. Lang remarked that 
>pianos traditionally have been large in size and 
>dark in colour, making them intimidating to 
>young people. The new piano he has designed with 
>Steinway is intended to encourage young people 
>to take up the instrument at an early age.
>
>Design elements include a reversible front panel 
>that converts into a whiteboard, and a music 
>desk that runs nearly the length of the keyboard 
>to make musical scores easier to read. While 
>demonstrating these features, Mr. Lang took a 
>pen and wrote “I love UNICEF” in English on the whiteboard.
>
>Realizing a childhood dream
>
>"I cherished the dream of playing on a Steinway 
>on the very day I began learning to play the 
>piano,” said Mr. Lang. “It must also be the same 
>dream for numerous children learning the piano 
>nowadays. Although my dream came true when I was 
>eight, I found that there was no piano specially designed for children.
>
>“Now, with the help of Steinway & Sons, I have 
>realized my childhood dream,” he added.
>
>John Patton, General Manager of Steinway & Sons 
>in China, expressed the company’s great 
>appreciation of its partnership with UNICEF. 
>This alliance began in 2004 with the 
>presentation to UNICEF of a specially designed 
>‘Peace Piano’ carrying the flags of all UN 
>member nations. Mr. Lang, then a newly appointed 
>UNICEF Goodwill Ambassador, went on to take that piano on a world tour.
>
>Mr. Patton noted as well that Mr. Lang had the 
>unique distinction of being a living artist with 
>a Steinway piano named after him – a tribute to 
>the artist’s outstanding contribution to the design.
>
>The role of music
>
>The ‘Lang Lang’ piano line will be priced at a 
>fraction of the cost of a full-sized Steinway to 
>make the instrument widely accessible to families in China.
>
>UNICEF Representative to China, Dr Yin Yin Nwe 
>praised the new child-friendly instrument. She 
>stressed the important role of music in trauma 
>and stress counselling, which she recalled 
>witnessing firsthand while working with UNICEF 
>in conflict and disaster situations.
>
>To cap off the media event on a youthful musical 
>note, Mr. Lang then played a duet on his 
>signature piano with Huang Nansong, 13, the 
>recent winner of the Steinway International 
>Children and Youth Piano Competition.
>
>Blue Chevigny contributed to this story from New York.
>
>
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