Steinway Stereo

[Leslie Bartlett]

They also have some connection with Phonak hearing aids.  Their $10,000 set
is advertised "like putting a Steinway behind your ear".............  No me,
of course!  I'm a po' boy...................
les bartlett 

-----Original Message-----
From: pianotech-bounces at ptg.org [mailto:pianotech-bounces at ptg.org] On Behalf
Of Jack Houweling
Sent: Friday, November 30, 2007 10:32 AM
To: Pianotech List
Subject: Fw: Steinway Stereo


    They also make watches.

 www.steinwaywatches.com

 Jack Houweling


>>Hi All,
>>
>>Have a look here:
>>
>>http://www.pianoforte.co.za/steinway-lyngdorf.html
>>
>>Regards,
>>Don Rose, B.Mus., A.M.U.S., A.MUS., R.P.T.
> 
> Don,
> 
> When the current owners (from the world of finance) bought Steinway at 
> what at the time was thought to be an unjustifiably high price, 
> thinking in the industry was that they were trying to get their hands 
> on the brand name so that they could license it to non-piano products. 
> There was no other way to generate the kind of return on investment 
> from a piano manufacturer that these people usually look for. It looks 
> like they finally got around to doing it.
> 
> The Steinway family when they owned the firm were constantly 
> approached by manufacturers wishing to license the Steinway name for 
> other products - and they always refused. I guess CBS and then the 
> Birminghams had other ideas - or no idea at all, judging by the 
> disastrous results of their "stewardships". Considering the state of 
> today's piano market, this course of action is a real no-brainer for 
> someone with a background in finance. Assuming that "Steinway" still 
> has the kind of cachet that they are counting on...
> 
> Israel Stein
> 
> 
>

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