Valuing ourselves !!!!!

[Fenton Murray]

God bless you, Jack.
  ----- Original Message ----- 
  From: JWyatt1492 at aol.com 
  To: pianotech at ptg.org 
  Sent: Sunday, February 17, 2008 1:25 PM
  Subject: Valuing ourselves !!!!!


  Hello to everyone,

    In the first eight or ten years of being a 
  professional  Technician,  I thought,  I realized 
  that I was still an amateur. I gave most everyone
  discounts.  
    You do more work, let volume make  up the 
  difference "right".   WRONG,  WRONG.   

      If I raised my price I will  Iose customers, etc, 
  etc.    I would justify this  thinking in dozens of 
  other ways. Like I am a good guy, they will love me,  
   my kids really don't need new shoes.

   I then realized that I was a "  pricing  coward ".

    The next day I took the cure.  It was not easy,
  I was scared but I stuck with my decision.  

   That was the first 6 or 8 years  for the next  54
  years I have NOT been a pricing coward.

      I  do not need  an excuse to  raise my fees.
  I  do not need  to  justify my fees TO ANYBODY.
  I raise them when   "I feel like it."

     If I find that I am not the highest paid tuner
  in town    I   FIX  THAT  IMMEDIATELY. 

     One day I paid $ 580 for a set of tires for
  my service truck.  The next day I wanted to
  raise my tuning fee.     So  I   DID.
     If you want to establish  a large and loyal 
  customer  base   CHARGE  A  LOT  and
  DO GOOD WORK. Deliver what you promise. 

     In Anaheim I will be giving a class on just 
  this one thing.  The name of this class is

     "  POINT BLANK BUSINESS  "

    I told the Seminar Director that this was a
  hard hitting,  no holds barred  BUSINESS
  CLASS.  
    I said maybe she wanted to think about it,
   she promptly  told me to get it ready.

    I will present a " Blue Print of a Mind Set '' 
  that will cause good things to happen  for you,
  your family and your customers.

      I will tell you what did not work for me 
  and  will tell you what did work for me in
  no uncertain terms.
    Being ethical and doing good work is 
  necessary.

     I tune concert grands of all brands, I
  tune uprights,  I tune Sq. pianos,  I tune
  baby grands,  I tune Lester, Whitney Sp.s 
  and I tune Player pianos.  Because I am
  a   " Professional".      I shall always be.

  Respectfully,
  Jack Wyatt  






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